Campeonato Gauchão collaboration expands Betsson’s brand awareness in Brazil
Campeonato Gauchão has unveiled Betsson as the football championship’s latest sponsor which will be present in all commercial properties of the competition.The Swedish online...
Dreams launches television campaign in ParalympicsGB deal extension
Dreams has extended its partnership with both TeamGB and ParalympicsGB, retaining its title as the official sleep partner in the lead up to the...
PDC to be played with Winmau boards only in ‘biggest deal...
The Professional Darts Corporation (PDC) has announced that events will be played exclusively using Winmau dartboards in a five-year partnership.The Winmau Blade 6 Triple...
Hancock Prospecting sponsors Australian Olympic Team in ‘change-making’ deal
The Australian Olympic Committee (AOC) has announced a partnership with Hancock Prospecting, as the mining company sponsors the country’s olympic team.Until 2026, the collaboration...
IOC hires brand ambassadors as match-fixing ‘ruins passion of the sport’
The International Olympic Committee (IOC) has appointed eight new brand ambassadors in a bid to raise awareness of the dangers of match-fixing and manipulation.With...
SailGP signs Mubadala as Grand Final title sponsor
SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final. Taking place in...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.The sponsorship...
TikTok named as debut title partner for Women’s Six Nations
Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title...
Ironman heightens performance and recovery with Hyperice
Ironman has announced that high-performance wellness brand, Hyperice, is the new official recovery technology of the Global Ironman Triathlon Series. Following on from an almost...