Hancock Prospecting sponsors Australian Olympic Team in ‘change-making’ deal
The Australian Olympic Committee (AOC) has announced a partnership with Hancock Prospecting, as the mining company sponsors the country’s olympic team.Until 2026, the collaboration...
IOC hires brand ambassadors as match-fixing ‘ruins passion of the sport’
The International Olympic Committee (IOC) has appointed eight new brand ambassadors in a bid to raise awareness of the dangers of match-fixing and manipulation.With...
SailGP signs Mubadala as Grand Final title sponsor
SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final. Taking place in...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.The sponsorship...
TikTok named as debut title partner for Women’s Six Nations
Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title...
Ironman heightens performance and recovery with Hyperice
Ironman has announced that high-performance wellness brand, Hyperice, is the new official recovery technology of the Global Ironman Triathlon Series. Following on from an almost...
Tennis Australia extends ‘compelling’ ESPN coverage
Tennis Australia and ESPN International have expanded their broadcast partnership of the Australian Open across Latin America, Brazil and the Caribbean. For a further 10...
NHL introduces Interwetten as official partner in Austria and Germany
The National Hockey League (NHL) has formed a partnership which sees Interwetten become one of its official partners in Austria and Germany. The collaboration sees...
PMU names Antoine Griezmann as latest brand ambassador
Antoine Griezmann has become the latest brand ambassador for Pari Mutuel Urbain (PMU), fronting a new advertising campaign for the betting operator. The Atlético Madrid...