Partnership playbook: American Express, Google, WSC Sports and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Partnership playbook: Sprite, adidas, FedEx, and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

PureWager makes US debut with Baltimore Orioles partnership

Cutting-edge betting firm secures first US sports deal as it targets entry into regulated American marketsThe Baltimore Orioles have named PureWager Group as their...

Partnership playbook: Accenture, Barclays, YouTube, and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Why Adidas could lose the UEFA Champions League ball

Adidas could lose its hold on UEFA’s men’s club competitions for the first time in 21 years, as a battle over match ball rights...

Giorgi Kinkladze launches foundation to support youth football in Georgia

Former Manchester City midfielder Giorgi Kinkladze has launched a new foundation in Georgia aimed at expanding youth participation in football and supporting grassroots development...

UK horseracing seeks new partners as bet365 steps back

UK horseracing faces a changing sponsorship landscape amid falling attendances and rising costs.Horseracing looks set to enter a new era of sponsorship after bet365...

Partnership playbook: Sportradar, Salesforce, Pirelli and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Inter Milan sponsor questioned after Champions League game

Betsson’s Inter Milan sponsorship has attracted regulatory scrutiny in Norway, only for the operator to deploy a compliant workaround days later in Spain. Inter Milan’s...

BBC posts record Winter Olympics audience as sponsors see major digital...

New figures from the BBC and Quantcast show record digital consumption of the Winter Olympics alongside strong online gains for key sponsors.BBC Sport recorded...