AC Milan’s Matteo Signorini on modern sponsorship
AC Milan’s deal with Coca‑Cola took more than seven years to close, Matteo Signorini has disclosed, highlighting the growing complexity of elite football partnerships.Long‑term,...
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Partnership Playbook: Mercedes, LTN, Tommy Hilfiger, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Why FIFA is betting on TikTok for its biggest World Cup...
The agreement gives TikTok a central role in the digital distribution of World Cup content at a time when the platform’s long-term access to...
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
Since becoming the headline sponsor of the PDC World Darts Championship, Paddy Power has leveraged the star power of Luke Littler, as well as...
Barcelona drops ZKP blockchain partner over Andrew Tate ties
FC Barcelona has scrapped its blockchain sponsorship with ZKP after links to controversial influencer Andrew Tate raised reputational concerns.FC Barcelona has ended its sponsorship...
Birmingham City unveils Asian betting deal after unlicensed fiasco
Birmingham City gets a second chance in Asia, signing Duelbits after learning from a previous unlicensed betting partnership.Birmingham City Football Club has unveiled Duelbits...
PDC world championship welcomes first Kenyan as betting ties shine
Kenyan David Munyua prepares for his landmark PDC World Darts Championship debut, as darts continues to use betting sponsors for growth, charity and global...
Warner Bros board urges shareholders to reject Paramount Skydance tender offer
Warner Bros directors argue the rival tender offer adds avoidable financing and break-fee exposure, while disputing claims that the Netflix deal faces materially higher...
Partnership Playbook: Snoop Dogg, Nexo, Revolut and Midnite
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...