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Image of a small toy basketball and football on top of a wad of dollar bills, representative of spot fixing
BREAKING
Features
Time to read: 8 min
TotoGaming explains why sport needs betting sponsors to survive
October 10, 2025
Partnership playbook logo
BREAKING
Features
Time to read: 1 min
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
October 8, 2025
KYIV, UKRAINE - SEPTEMBER 7, 2021: ATP Challenger Tour banner on the net of Kyiv Tennis Park central court seen during the ATP Challenger Kyiv Open game Georgii KRAVCHENKO (UKR) v Joris DE LOORE (BEL).
BREAKING
Latest News
Time to read: 2 min
What the latest ATP Challenger Tour deal reveals about tennis
October 3, 2025
Barclays Women's Super League (WSL)
BREAKING
Features
Time to read: 6 min
Can WSL clubs rise to the Lionesses’ challenge?
October 3, 2025
Partnership playbook logo
BREAKING
Features
Time to read: 1 min
Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
October 1, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: Chubb,Starling, Sephora, STANLEY and more
September 24, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: L’Oréal, Ebury, Vodafone, Apollo Tyres and more
September 17, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: 1 min
Partnership Playbook: Betano, Hisense, and Ebury
September 10, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 10 min
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
September 3, 2025
Image of all the footballs used during Premier League Seasons
03:15
BREAKING
Football
Time to read: 6 min
Is the Premier League ready for the Puma era?
September 1, 2025
Image of a McLaren F1 car following the announcement of their Mastercard partnership
BREAKING
Diving
Time to read: 3 min
Mastercard’s naming deal puts McLaren on the front line of F1’s tech-finance arms race
August 28, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: Giorgio Armani, e.l.f, Moët Hennessy and more
August 27, 2025
BANGKOK, THAILAND - OCTOBER 23: The Logo of Tottenham Hotspur and Manchester United on Football Jerseys on October 23 ,2017 in Bangkok Thailand.
BREAKING
Football
Time to read: 4 min
Manchester United owner sues Spurs over Audi deal talks 
August 21, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
August 20, 2025
German Bundesliga renews flagship sportsbook partnership
BREAKING
Football
Time to read: 3 min
Long-time football marketing agency backs Baller League
August 20, 2025
Manchester. England. 02.12.2008. Manchester United Football Stadium in Old Trafford in Manchester in the UK.
BREAKING
Africa
Time to read: 4 min
What Manchester United gains from its Parimatch deal
August 15, 2025
11 April 2015 - Istanbul, Turkey: Apple Store logo. It is being suggested the company might partner with Manchester United.
BREAKING
Football
Time to read: 3 min
Apple rumour grows as Manchester United nears partner hat‑trick
August 14, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features & Analysis
Time to read: 7 min
Sideline Moves: Novak Djokovic joins roster of celebs investing in football
August 8, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: AWS, AAB, Ford, Polestar and more
August 6, 2025
Composition of businessmen shaking hands over sports stadium. sports, deal, agreement and competition concept digitally generated image.
BREAKING
Europe
Time to read: 4 min
Should the WSL embrace joint deals like La Liga?
August 5, 2025
young happy and excited gamer man using VR virtual reality goggles headgear set playing football simulation game celebrating scoring goal at home sofa couch enjoying 3D glasses fun experience.
BREAKING
Broadcasting
Time to read: 3 min
Burnley’s VR broadcast signals football’s next commercial goldmine
August 1, 2025
Winchester, UK- October 5, 2024: High tech Red Bull building serving as Factory Racing HQ.
BREAKING
Investment
Time to read: 3 min
Newcastle Falcons gets its Red Bull wings
July 31, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: 11 min
Partnership Playbook: Revolut, Stanley, eToro
July 30, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026