Why Frauen‑Bundesliga clubs rejected a joint DFB venture
Frauen‑Bundesliga clubs could go it alone, but can independence deliver the success England’s WSL has shown?Germany’s women’s football clubs have rejected a joint venture...
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
The renewed agreement keeps the Tbilisi‑based international consultancy in place to support Setanta’s commercial and strategic activity in a fast‑growing sports media market.Setanta Sports...
‘No more blackouts’ as MLB teams leave FanDuel Sports Network
MLB is on the cusp of a complete broadcasting renovation after all ties to FanDuel Sports Network have been cut. Main Street Sports Group, which...
Blackburn Rovers face legal action from kit supplier Macron over alleged...
The legal action comes as the club’s five-year technical partnership with Macron approaches its final months, raising questions over renewal rights and future kit...
Warner Bros turns to TikTok to extend Olympic reach ahead of...
The deal will see exclusive vertical video and behind-the-scenes Olympic content distributed on TikTok across five European markets.Warner Bros. Discovery (WBD) has struck a...
AC Milan’s Matteo Signorini on modern sponsorship
AC Milan’s deal with Coca‑Cola took more than seven years to close, Matteo Signorini has disclosed, highlighting the growing complexity of elite football partnerships.Long‑term,...
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Partnership Playbook: Mercedes, LTN, Tommy Hilfiger, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Why FIFA is betting on TikTok for its biggest World Cup...
The agreement gives TikTok a central role in the digital distribution of World Cup content at a time when the platform’s long-term access to...
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
Since becoming the headline sponsor of the PDC World Darts Championship, Paddy Power has leveraged the star power of Luke Littler, as well as...