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Partnership playbook
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Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Partnership playbook
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Latest News
Time to read: 5 min
Partnership Playbook: Mercedes, LTN, Tommy Hilfiger, and more
January 14, 2026
TikTok
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Fan Engagement
Time to read: 4 min
Why FIFA is betting on TikTok for its biggest World Cup yet
January 9, 2026
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Latest News
Time to read: 3 min
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
January 6, 2026
The logo of Barcelona football club on an official jersey
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Football
Time to read: 4 min
Barcelona drops ZKP blockchain partner over Andrew Tate ties
January 5, 2026
Birmingham, West Midlands, UK - 8th August 2025: St Andrews at Knighthead Park is the home stadium of Birmingham City FC in the West Midlands, UK
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Asia
Time to read: 3 min
Birmingham City unveils Asian betting deal after unlicensed fiasco
December 19, 2025
Darts scoring one hundred and eighty on a board.
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Latest News
Time to read: 4 min
PDC world championship welcomes first Kenyan as betting ties shine
December 18, 2025
Warner Bros Discovery announces split of TNT Sports amid restructure
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Broadcasting
Time to read: 5 min
Warner Bros board urges shareholders to reject Paramount Skydance tender offer
December 17, 2025
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00:58
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Features & Analysis
Time to read: 6 min
Partnership Playbook: Snoop Dogg, Nexo, Revolut and Midnite
December 17, 2025
Epsom Downs,Surrey / England - August 4th 2018: Winner sign at the famous Epsom Downs Race course, which is owned by the Jockey Club and best known for hosting the Derby Stakes.
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Fan Engagement
Time to read: 3 min
Frank Warren brings Queensberry boxing flair to horse racing
December 12, 2025
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Latest News
Time to read: 5 min
Partnership Playbook: Bank of America, Coinpayments, Lavazza and Boyle Sports
December 10, 2025
2024-11-20 Los Angeles USA A promotional banner for the LA 2028 Olympics featuring the Olympic rings, displayed on a blue background with a green fence below.
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Financial Results
Time to read: 5 min
Los Angeles 2028 closes in on record Games sponsorship after $2bn milestone
December 8, 2025
Hebden Bridge, West Yorkshire UK. August 17, 2023. The Rest is Football podcast playing on a Google Pixel 4 mobile phone. Woman's hand with red nails. Episode Harry Kane with Gary Lineker.
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Football
Time to read: 4 min
Will Gary Lineker feature in Netflix's World Cup coverage?
December 2, 2025
Man holding an Arsenal badge.
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Broadcasting
Time to read: 5 min
Arsenal signs Paramount+ in global content tie-up as streamer steps up football push
November 28, 2025
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Latest News
Time to read: 1 min
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
November 19, 2025
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Features & Analysis
Time to read: 1 min
Partnership playbook: Globant, hummel, GSK and more
November 12, 2025
Simon Breckon, Speedo SVP: The Olympics is a great opportunity to fully immerse everyone
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Esports
Time to read: 4 min
Olympic Esports ended? Saudi Nations Cup moves forward
November 5, 2025
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Partners
Time to read: 1 min
Partnership Playbook: Coca Cola, KIA, SureWin and more
November 5, 2025
Canterbury and Premiership Women's Rugby (PWR) announce renewal.
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Features
Time to read: 7 min
Canterbury to ‘shout loudly’ after PWR renewal
November 4, 2025
Nov. 17, 2021 - Sunrise, Florida, USA: Florida Panthers Training Day before game between Florida Panthers and New Jersey Devils at FLA Live Arena.
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Advertisement
Time to read: 6 min
How the NHL skated into prediction markets - and a grey legal zone
October 30, 2025
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Investment
Time to read: 1 min
Partnership Playbook: Apple, Spotify, William Hill and more
October 22, 2025
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00:54
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Features & Analysis
Time to read: 7 min
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
October 15, 2025
Image of the NBA sign
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Asia
Time to read: 3 min
NBA targets Chinese revenue potential after 2016 fallout 
October 14, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026