Giorgi Kinkladze launches foundation to support youth football in Georgia
Former Manchester City midfielder Giorgi Kinkladze has launched a new foundation in Georgia aimed at expanding youth participation in football and supporting grassroots development...
UK horseracing seeks new partners as bet365 steps back
UK horseracing faces a changing sponsorship landscape amid falling attendances and rising costs.Horseracing looks set to enter a new era of sponsorship after bet365...
Partnership playbook: Sportradar, Salesforce, Pirelli and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Inter Milan sponsor questioned after Champions League game
Betsson’s Inter Milan sponsorship has attracted regulatory scrutiny in Norway, only for the operator to deploy a compliant workaround days later in Spain. Inter Milan’s...
BBC posts record Winter Olympics audience as sponsors see major digital...
New figures from the BBC and Quantcast show record digital consumption of the Winter Olympics alongside strong online gains for key sponsors.BBC Sport recorded...
DAZN and Matchroom Boxing extend partnership with new five-year deal
Renewal secures 30-plus annual fight nights in the US and UK, with additional Australian distribution through Foxtel’s Kayo Sports.DAZN and Matchroom Boxing have signed...
Partnership Playbook: Revolut, Coca-Cola, DHL and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Olympians fight climate change but LA28 odds look grim
Olympians push the IOC on green-washing, but change looks unlikely with LA28 set to take place in a country at war with renewable energyOlympic...
How Motorola is positioning for a tech‑driven World Cup
As the 2026 FIFA World Cup becomes the most technologically complex tournament in history, Motorola is expanding its role from sponsor to strategic tech...
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...