Authenticity is the new currency in sports communications
Sports revenue has been going through the roof in recent years, with the sector’s appeal to outside brands for marketing and branding key to...
Breaking new ground: the rise of women’s football betting
The rise of women’s football is undeniable, with global tournaments like the FIFA World Cup and the Olympics driving record engagement. But can this...
Creating a new blueprint: Tamsin Greenway on the growth of Netball...
Netball Super League is embarking on a new era, through a multitude of differing commercial and cultural shifts that are combining to create a...
Jason Siegel: Club World Cup – a cornerstone in Orlando’s sports...
The FIFA Club World Cup has faced a wave of criticism from footballing bodies, clubs, players and fans in recent months, primarily over its...
Matchday Programme – Harry Croft: Learning from Clough’s winning character
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
NFL UK Head: ‘The NFL sees an opportunity to become a...
2025 is panning out to be the NFL’s most successful internationally, hosting a record number of five international series regular season games. There has been...
Matchday Programme – Ben Leanse: Ronaldo’s conqueror mentality
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
‘Rowing’s deep heritage is a major draw for brands’ says Henley...
To say British sports is a varied scene is an understatement, but while some of the country’s most popular sports including football, rugby and...
Ex-England captain Matt Dawson: ‘huge slice of American sports pie lends...
During the opening rounds of the Six Nations, eagle-eyed fans may have noticed a collaboration featuring Scopely’s Monopoly Go! - the widely popular mobile...
Matchday Programme – Dafydd Gwynn: survival is more exciting than finals
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...