Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Richard Felton-Thomas, AiScout: Capturing data early will ‘reshape’ player recruitment

In today’s world of football business, scouts, coaches and administrators have a range of technological tools at their disposal - but leveraging data is...

Converging worlds, sports betting products & growth: SBC Summit North America...

More than 250 industry's brightest minds will gather at SBC Summit North America to discuss the main challenges in the North American region, the...

Jens Melvang, Stats Perform: The future of data insights for coaches,...

In the multi-dynamic environment of sports business, with stakeholders from a wide range of areas, data has become one of the most important assets...

British Gymnastics respond to ‘abusive behaviour’ found in Whyte review

The Whyte Review has released a report on British Gymnastics (BG) which revealed that many young people have been faced with abusive coaches.Focusing on...

SBC to turn Barcelona into the centre of the international betting...

SBC has revealed the details of its biggest ever conference and exhibition, SBC Summit Barcelona 2022. The event with the unrivalled speaker line-up, scheduled for 20-22 September at...

Tim Mangnall, Capital Block: The ‘tarnished’ relationship between sport and NFTs

Over the past few years, NFTs have flourished in the sports space, making the headlines as clubs took advantage of what was being described...

Qatar 2022: Marketing must ‘go from day one’ to address winter...

Sports fans and businesses have been gearing up for an unusual spectacle later this year as the winter World Cup looms, interfering with the...

A blockchain boundary: YellowHeart CEO on evolving an ‘archaic’ ticketing system

This year’s UEFA Champions League final hit headlines for all the wrong reasons, with many Liverpool FC fans arriving at the Stade de France...

UEFA reviews Champions League final chaos after Hogan ‘horrified’

UEFA has announced that it has commissioned an independent report into what is being described as ‘chaos’ during the UEFA Champions League final in...

World Cup Play-Off Final free to all UK viewers via Sky...

Sky Sports has partnered with UK broadcasters to allow everyone in the country to watch Wales take on either Scotland or Ukraine in the...