Fans with tickets will be allowed to purchase beer at the World Cup in Qatar 2022, according to reports.
Sources have also revealed that for three hours prior to kickoff, and for one hour after the final whistle, alcohol will be permitted – but not during the match.
Tournament sponsor Budweiser has exclusive rights to sell its beer at the tournament, as reported by Reuters, and it has been revealed that the company will serve beer within the ticketed perimeter surrounding each stadium, but not in the stadium stands or concourse.
“We are working closely with FIFA, which is managing the relationship with the Qatari authorities, to ensure our activations for the tournament are executed respectfully and in compliance with local rules and regulations,” Budweiser’s parent company, AB InBev, told Reuters.
“We always respect the local customs and culture in the markets in which we operate or host events. Our promotion and activation of Budweiser Zero during the FIFA World Cup in Qatar will target the international guests coming to enjoy and celebrate football at the fan sites.”
Consuming alcohol in public places remains illegal in Qatar, and foreign residents must have a permit to make purchases at the country’s only licensed liquor store. Local bars are said to charge around £15 for a beer, however, guests in the country are unable to bring in any alcoholic drinks.
The 2022 edition of the tournament is the first time that there has been major alcohol restrictions. This may have been reflected in FIFA’s report last month that 2.45 million tickets had been, with more than 500,000 seats still available three months before the event.