Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance

A new record total of 68,781 people turned up to watch hosts England win 1-0 against Austria in the opening game of UEFA Women's...

The Game is on in the ‘Sports Betting Zone’: insights and...

The 'Sports Betting Zone' at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get...

Man City partners with 8XBet in midst of betting sponsorship debate

Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...

SBC Summit North America provides a closer look into the evolution...

The upcoming SBC Summit North America at the Meadowlands Exposition Centre, New Jersey, will witness a star-studded speaker line-up that will deliver a comprehensive overview of...

‘Historic moment for football’ as safe standing areas are given the...

The UK Government has stated that Premier League and Championship clubs wanting to introduce licensed ‘safe standing’ areas at stadiums will be allowed to...

Stats Perform: Helping sports content creators to ‘up their game’ with...

Changing consumer demands have placed a heavier burden on sports stakeholders to engage fans with a data-driven strategy - something Stats Perform aims to...

DCMS backtracks on Premier League betting sponsorship ban

Plans for a gambling sponsor ban on football shirts have been unsettled this week as reports suggest the Department for Digital, Culture, Media and...

Richard Felton-Thomas, AiScout: Capturing data early will ‘reshape’ player recruitment

In today’s world of football business, scouts, coaches and administrators have a range of technological tools at their disposal - but leveraging data is...

Converging worlds, sports betting products & growth: SBC Summit North America...

More than 250 industry's brightest minds will gather at SBC Summit North America to discuss the main challenges in the North American region, the...

Jens Melvang, Stats Perform: The future of data insights for coaches,...

In the multi-dynamic environment of sports business, with stakeholders from a wide range of areas, data has become one of the most important assets...