XFL announces 2022 return date
Following the purchase of the XFL by Dwayne Johnson, Dany Garcia and RedBird Capital Partners from Alpha Entertainment LLC, the organisation has officially announced...
BHA: Delaying fans’ return ‘threatens the survival’ of the industry
The racing industry could face further financial hardship after new measures introduced by the government will delay the return of crowds to UK racecourses...
Government axes plans to permit fans in stadiums from October
Plans to reintroduce crowds to live sporting events and stadiums have been put ‘on pause’ after the government revealed new restrictions following a recent...
Paddy Power: “You have to know what you’re talking about, you...
In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...
Premier League agrees Chinese broadcast partnership with Tencent Sports
Following the termination of its £564m deal with PPTV, the Premier League has announced it has signed an agreement with Tencent Sports for rights...
The esports report: Astralis merges Origen and Future FC whilst...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Steve Cohen reaches agreement for $2.4 billion New York Mets purchase
American billionaire Steve Cohen has reached an agreement with Sterling Partners over the sale of its Major League Baseball side the New York Mets,...
LiveScore: Additional rights and on demand content part of streaming service...
At the end of May, amidst a global health pandemic in which sporting competitions were being postponed or cancelled, LiveScore announced that it had...
Marathonbet: Gambling sponsors need to create an emotional connection
The discussion around gambling sponsorships is constantly evolving as the general public’s relationship with betting firms fluctuate while governments discuss and impose tougher restrictions...
Motorsport Network: The growing popularity of sports-specific services
Part two of Insider Sport’s discussion with Motorsport Network’s president, James Allen, delves into the topic of sports-specific services and how this growing business...