Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Petr Cech, Kirsty Gallacher and Vinnie Jones confirmed for star-studded SBC...

Goalkeeping legend Petr Cech and sports broadcaster Kirsty Gallacher have been confirmed as the hosts of the SBC Awards 2020 on 9 December, while...

Kieran Maguire: The Premier League cannot be expected to come to...

Last week, the government unveiled its Winter Survival Package to safeguard the future of sports in the UK and mitigate the effects of COVID-19....

Brent Koning: ‘The sky’s the limit’ for esports and FIFA during...

The lockdown period has seen a surge in interest in esports, exemplified by the record-breaking FIFA 21 Challenge tournament.Brent Koning, EA Sports’ FIFA Commissioner,...

32Red’s Neil Banbury: Betting operators must use their stature to address...

After Kindred Group’s online casino brand 32Red announced that it would be reinvesting into Derby County FC’s ‘Team Talk’ programme, Insider Sport caught up...

Marcin Jablonski: How LV Bet is breaking live viewing records

After LV Bet announced that it would be extending its current deal with the National League in October, the firm has looked for new...

Is ‘wager-tainment’ the key to engaging younger audiences in the US?

As more states are added to the list of jurisdictions in the United States of America where sports betting is now legal and fully...

Gaizka Mendieta and Georgian football greats join SBC Digital Summit CIS...

Former international football stars Gaizka Mendieta, Georgi Kinkladze, Zurab Khizanishvili and Revaz Arveladze are set to take part in a special panel at SBC...

ÖFB teams up with StreamAMG to launch new OTT platform

The Austrian Football Federation, the governing body and organiser of Austrian Women’s Bundesliga, the UNIQA ÖFB Cup and national teams has committed to creating...

Report: FIFA World Cup ranked as most marketable sporting property

According to SportsPro’s inaugural report, the FIFA World Cup has been named as the most marketable sports property with the competition beating the likes...

Colossus Bets steps in to sponsor Greyhound Grand National

Innovative pool betting firm Colossus Bets, has agreed a five-figure sponsorship deal with the Greyhound Grand National.Bernard Marantelli, CEO and Founder of the betting operator stepped in...