Paddy Power: “You have to know what you’re talking about, you...
In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...
Premier League agrees Chinese broadcast partnership with Tencent Sports
Following the termination of its £564m deal with PPTV, the Premier League has announced it has signed an agreement with Tencent Sports for rights...
The esports report: Astralis merges Origen and Future FC whilst...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Steve Cohen reaches agreement for $2.4 billion New York Mets purchase
American billionaire Steve Cohen has reached an agreement with Sterling Partners over the sale of its Major League Baseball side the New York Mets,...
LiveScore: Additional rights and on demand content part of streaming service...
At the end of May, amidst a global health pandemic in which sporting competitions were being postponed or cancelled, LiveScore announced that it had...
Marathonbet: Gambling sponsors need to create an emotional connection
The discussion around gambling sponsorships is constantly evolving as the general public’s relationship with betting firms fluctuate while governments discuss and impose tougher restrictions...
Motorsport Network: The growing popularity of sports-specific services
Part two of Insider Sport’s discussion with Motorsport Network’s president, James Allen, delves into the topic of sports-specific services and how this growing business...
The esports report: Fnatic finds a betting partner whilst F1 launches...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Hector Bellerin invests in League 2 side Forest Green Rovers
Spanish international and Arsenal defender Hector Bellerin has invested in League 2 side Forest Green Rovers, becoming the club’s second-largest shareholder.Forest Green has been...
Tech Mahindra: AI in sports is a game changer
Artificial Intelligence (AI) and Machine Learning (ML) technology in sports is primarily known for leveraging data and enabling analytics engines which can be made...