Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Canterbury to ‘shout loudly’ after PWR renewal

Insider Sport gets an inside look at why Canterbury has renewed its partnership with Premiership Women’s Rugby (PWR).Women’s professional sport in England has had...

On the air at 200mph: Inside F1’s team radio storytelling

Formula 1 told Insider Sport how team radio and new broadcasting tools are improving storytelling and bringing fans closer to the action.When Leicester City...

PFL CEO says ESPN failing to boost PFL brand ahead of...

PFL CEO John Martin is using his media expertise and MMA passion to grow the league’s global profile as its ESPN deal nears expiryWhen...

Sideline Moves: Ex-Premier League chief joins Bristol City

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

2026 World Cup set to be the biggest ever – it...

The 2026 World Cup in North America kicks-off 223 days and while that may still seem far away, international brands are already putting plans...

Why sports networks are moving from satellite to IP distribution

LTN’s Rick Young explores why live sports networks are moving from costly satellite to purpose-built IP distribution, unlocking reliability, flexibility and new revenue as...

How Liverpool uses AI to take Anfield around the world

Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...

NBA arrests won’t fix a $674bn problem

Last week’s splashy indictments made for gripping copy. But an industry study shows the real integrity risk lies outside the regulated systemWhen federal agents...

The next sports media revolution won’t start at the top

Emerging sports leagues are reinventing how fans watch, engage and pay for live games, creating new opportunities to boost media rights valueHeading to Blockbuster...

Abuse in swimming – lawyer welcomes review

Hayley Chapman-Todd, senior solicitor in Bolt Burdon Kemp’s Abuse Claims Team, explores Swim England’s appointment of the NSPCC to review 1,500 historic safeguarding cases...