Understanding the role of MCOs in modern football
There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...
STS, CEO – Mateusz Juroszek: Expanding sponsorship activities with KSW
Polish sports betting operator STS recently strengthened its partnership with Poland’s leading MMA organisation, KSW.InsiderSport spoke to the operator’s CEO, Mateusz Juroszek about...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
A mixed bag – This season’s UK La Liga coverage
In the summer of 2018, football fans in the UK feared the worst when it was announced that Eleven Sports had purchased the exclusive...
Enhancing the matchday experience with the cashless stadium revolution
The modern age - it seems like every day we wake up to some new idea or technological development which is designed to make...
Andy Elliott, Sport Acuity: The exponential growth of data
Ahead of this week’s Betting on Football, we spoke to Andy Elliott, Founder and co-Director of specialist agency Sport Acuity, to give us the...
SkillCorner – Morgan Jacquin – Using AI technology to engage with...
The desires of sports fans are consistently changing, and so it has become more important than ever for technology to evolve in order to...
La Liga and football’s latest power struggle
Speaking exclusively to Reuters, La Liga President Javier Tebas recently described UEFA's proposals to alter the Champions League schedule as "catastrophic".The La Liga Chief...
Football’s Rich List – The Deloitte Money League’s movers and shakers
In January 2019, Deloitte released its latest Football Money League report - a communique informing the world just how well the biggest clubs in...
Sharing synergies and passion: West Ham United Women partners with ZO...
West Ham United Women’s team has agreed a new sponsorship deal with ZO Skin Health, which will see the brand become the team’s first...