Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Caster Semenya ruling gives IAAF a long-term intregrity headache

The regulators of the sport of athletics has won its latest high profile case around the integrity of the sport, but with some long...

Chinese FA and FIFA kick off development partnership

FIFA has disclosed that it has signed a Memorandum of Understanding (MoU) with the Chinese Football Association (CFA) which will help boost football development...

The role of social media in sports streaming

Change is constant. It’s always been there. It’s the speed change occurs in this digital age that can leave our heads spinning from time...

David Lampitt, Sportradar: “Integrity issues don’t respect state or national boundaries”

As the US sports betting landscape evolves it presents various challenges, one of which is ensuring integrity is maintained in each state.Ahead of this...

Neil Banbury, 32Red: Taking a new approach to sports sponsorship

The Principal Sponsor of Derby County Football Club, 32Red has revealed it’s taking a fresh approach to football sponsorship, working alongside the team to...

Russell Yershon, Connecting Brands: The importance of loyalty

In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...

Vanarama’s Daryl West on driving the National League’s FIFA 20 campaign

Vanarama is spearheading a campaign, which has already received the backing of a number of clubs and the former FA Chairman David Bernstein, to get...

Ensuring the seamless integration of VAR into English football

The 2019/20 football season will see the introduction of Video Assistant Referees (VAR) to the English Premier League. UEFA’s Champions League competition will also...

FIFA’s 48-team World Cup – Quality dilution or the stuff of...

If it ain’t broke, don’t fix it - it’s not exactly a motto that FIFA abide by.From 1982 to 1994, the World Cup finals...

LaLiga ahead of the curve with new OTT service

Spain’s LaLiga is the first of Europe’s major football leagues to release its own Over-The-Top (OTT) streaming service, available via mobile app to users...