Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
BT Sport’s UFC pay-per-view gamble
Like with all 'unwelcome' press releases, BT Sport quietly announced on June 8th that starting with UFC 239, fans will need to fork out...
Benny Bonsu, GiveMeSport: Promoting equality in sport is a social responsibility
With the Women's World Cup now well underway, the spotlight has shifted towards ensuring that sports associations and leagues are doing everything they can...
Paul Fox, LeTou: The benefits of sponsoring an elite European football...
With a number of clubs confirming their upcoming sponsorship deals for the new seasons, LeTou CEO Paul Fox discusses the thinking behind operator's sponsorship deals with...
Adam Davis: ‘The engagement that sports betting provides is spectacular’
One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...
Bookies come under fire over Dettori accumulators
Frankie Dettori came close to topping his 1996 'magnificent seven' record at this year's Royal Ascot, however two bookmakers came under fire at the...
Brian Westbrook: Betting technology will change how US leagues operate
Technology, according to former NFL Philadelphia Eagles star Brian Westbrook, will be at the forefront of the development of both sports betting and the leagues...
How Real Madrid overtook Manchester United as the world’s most valuable...
Last month, it was announced that Real Madrid is officially the most valuable club in world football.'Los Blancos' had won the Champions League (CL)...
Betgenius: Blanket TV coverage of every AFCON match will boost engagement
Having been moved from its traditional January/February slot for the first time, the 32nd edition of the Africa Cup of Nations (AFCON) is set to kick...
Oddschecker: Fan engagement thriving ahead of Copa America opener
The Copa America brings together some of South America’s most sought after players, providing a plethora of enthralling narratives and memorable goals.With the tournament...