The FA’s search for a new lead sponsor has ended with English football’s governing body unveiling a five-year deal for BT to become the exclusive lead partner for all England teams and Wembley Stadium.
The partnership will see the BT logo appear on all training kit worn by the England senior men’s and women’s squads, as well as all development, futsal and disability teams.
Mark Bullingham, FA chief commercial & football development officer, commented on the deal: “We are delighted BT will be our new Lead England Partner, encompassing our 28 England men’s and women’s senior teams, development teams, futsal and disability teams. Furthermore, I’m thrilled we have also extended our long-standing partnership with EE who will continue as principal partner of Wembley Stadium. We look forward to working with BT and EE over the coming five years, continuing our commitment to developing the game and bringing our fans and teams closer together.
“This is a great start to an exciting week for England football, with the Lionesses starting their World Cup campaign and the men’s senior team in the finals of the Nations League. I’m really pleased that alongside Barclays and Boots this year, we can add BT to our growing portfolio of commercial partners.”
The deal will see EE retain its status as the main sponsor for the iconic Wembley Stadium, with the pair continuing with the ambition of enhancing the Wembley matchday with enhanced 4G and 5G mobile experience and super-fast Wi-Fi.
According to many reports from UK media, the deal is set to be valued at £10 million a year.
The partnership will kick off with the new BT branded training kit to be worn by the England women’s team ahead of the World Cup this week and the England men’s team as they prepare for the Nations League Finals.
Marc Allera, chief executive of BT’s consumer division, added: “Announcing our partnership with England and The FA is such a proud moment for all of us at BT. We have worked with the FA for six-years as part of our partnership with Wembley Stadium to connect even more fans with the national game, and this ground-breaking deal sees us extend that from grassroots football all the way to the pinnacle of the women’s and men’s teams.
“We’re committed to making BT a national champion, and what better way than backing the national game and the national teams. This partnership will reach all areas of football, including grassroots football and communities up and down the country. We look forward to revealing our plans in the coming months and we can’t wait to get started.”