Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football...

Southampton FC’s new kit for the 2022/23 season has seen the Premier League side tap into the blockchain and web3.0 space as it continues...

Sam Patterson, Footy.com: Women’s football ‘no longer has to prove itself’...

In line with England’s historic win of the Women’s EURO 2022 last month, price comparison website, Footy.com, released statistics which display a huge surge...

EngageRM: Learning from new markets to break down US sports barriers

Targeting expansion in the US, and in particular in the NBA, Australia-based sports technology provider EngageRM recently signed a partnership with the Milwaukee Bucks.To...

Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution

The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...

Report: Euro 2020 driving commercial opportunities in women’s football

Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey.A...

UK markets watchdog greenlights BT and Warner Bros sports media JV

Warner Bros. Discovery and BT Group’s joint venture has been given the greenlight by the UK’s Competition and Markets Authority (CMA).This will enable the...

Espanyol’s RCDE Stadium to host the battle of the titans —...

Twenty football teams within the betting and gaming industry will hit the pitch graced by the likes of Messi, Ronaldo and Neymar to compete...

Fake IPL tournament used ‘crowd sound effects’ to scam Russian bettors

It has been revealed that a fake Indian Premier League competition took place, set up by a gang who used farm labourers acting as...

From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance

A new record total of 68,781 people turned up to watch hosts England win 1-0 against Austria in the opening game of UEFA Women's...

The Game is on in the ‘Sports Betting Zone’: insights and...

The 'Sports Betting Zone' at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get...