Kahlen Macaulay: The role of sports in the thriving creator economy
In an economy which is now heavily influenced by online personalities and content creators, the lines between such influencers and sportspeople are becoming increasingly...
BOXXER and bet365 – the ‘alignment of values’ between a boxing...
Women’s boxing is taking centre stage again this weekend, as Natasha Jonas takes on Marie-Eve Dicaire at Manchester’s AO Arena, just two weeks after...
Gracey Chen, Bitget: Messi as an ambassador in the World Cup...
As global eyes are drawn to Qatar for international football’s landmark event, Bitget announced a collaboration with Lionel Messi as he looks to lead...
Independent regulator urged by 29 English clubs to ‘save football’
Several football clubs are urging the government to go ahead with plans for an independent regulator, with concerns of its absence ‘wiping them off...
Women’s football sponsorship heightens as FIFA publishes benchmarking report
FIFA has reported a significant boost in women’s football investment interest after a number of leagues with a title sponsor has grown over the...
Sam Allardyce introduces World Cup-themed podcast with Checkd Media
A World Cup-themed podcast series is being launched by Checkd Media - No Tippy Tappy Football with Sam Allardyce, sponsored by William Hill.Beginning today...
Barça to wear Drake logo as ‘music and football comes together’
FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid.As...
British Cycling fuels climate concerns in “stupefying” Shell partnership
British Cycling has signed a long-term deal with Shell UK which sees the British oil and gas company join the group as an official...
Ukraine joins Spain and Portugal in 2030 World Cup bid
The bidding contest for the 2030 World Cup has gained another contender, as Spain announces the inclusion of Ukraine in its joint venture with...
Coca-Cola’s football deals raise British Medical Association concerns
Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...