Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Sam Allardyce introduces World Cup-themed podcast with Checkd Media

A World Cup-themed podcast series is being launched by Checkd Media - No Tippy Tappy Football with Sam Allardyce, sponsored by William Hill.Beginning today...

Barça to wear Drake logo as ‘music and football comes together’

FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid.As...

British Cycling fuels climate concerns in “stupefying” Shell partnership

British Cycling has signed a long-term deal with Shell UK which sees the British oil and gas company join the group as an official...

Ukraine joins Spain and Portugal in 2030 World Cup bid

The bidding contest for the 2030 World Cup has gained another contender, as Spain announces the inclusion of Ukraine in its joint venture with...

Coca-Cola’s football deals raise British Medical Association concerns

Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...

World chess champion ‘cracks the case’ of alleged cheating scandal

World chess champion, Magnus Carlsen, has released a statement accusing fellow player, Hans Niemann, of cheating in a competition by the use of anal...

ETTU places integrity as its ‘top priority’ with Sportradar

The European Table Tennis Union (ETTU) and Sportradar Integrity Services has formed a partnership to oversee match safeguarding across the body’s events.The deal sees...

Dean Akinjobi, Football Media: Brand loyalty as the key to long...

As the 2022/23 WSL season gets underway, commercial interest in women’s football is at an all time high following a hugely successful UEFA Women’s...

Tournaments and fixtures postponed as sports pay tribute to Elizabeth II

Following yesterday's news of the passing of Queen Elizabeth II, a significant number of sporting organisations across the country continue to pay their respects.The...

Alcohol restrictions revealed for World Cup 2022 in Qatar

Fans with tickets will be allowed to purchase beer at the World Cup in Qatar 2022, according to reports.Sources have also revealed that for...