NWSL eyes bold growth as expansion plans continue
Jessica Berman, Commissioner of the National Women's Soccer League (NWSL), has teased plans for further expansion.Speaking at the SheBelieves Summit on Friday, Berman said...
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
Bundesliga club Borussia Dortmund have joined forces with NFL franchise the Pittsburgh Steelers to launch a partnership centred around fan engagement. Both sporting teams will...
UEFA President Ceferin opposes 64-team 2030 World Cup
UEFA President Aleksander Ceferin has condemned FIFA’s proposals of expanding the 2030 FIFA World Cup to a 64-team format. Ceferin labelled the notion of further...
Is Brazilian football the new hub for gambling sponsorships?
The focus on gambling sponsorships in football has intensified, particularly in Europe, though Brazil seems to be emerging as a hotspot for these agreements.Currently,...
Under Armour powers France market push with PSG’s Hakimi
Under Armour is aiming to strengthen its foothold in France by selecting Paris Saint-Germain’s (PSG) Achraf Hakimi as its latest brand ambassador.As part of...
The esports report – G2 enters Kings League Germany
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
UFC set to transform fan engagement with Meta’s AI technology
The UFC has announced a landmark partnership deal with Big Tech firm Meta to become the mixed martial arts promotion's first-ever fan technology partner.UFC...
UK revealed as sole bidder for 2035 FIFA World Cup
Gianni Infantino, President of FIFA, has revealed that the UK is the sole bidder to host the 2035 Women’s World Cup.Infantino confirmed that the...
Unilever deepens sports presence with Rugby World Cup partnership
Goods manufacturer Unilever continues to expand its presence across sports by becoming the latest partner of the Rugby World Cup. Unilever confirmed the multi-tournament partnership...
NFL reportedly gives Netflix and Amazon Prime nod for Christmas Day
The NFL is set to play three games on Christmas Day this year, streaming across two different platforms.According to ESPN, this year’s Christmas Day...