UFC and Monster sign “historic” nine-figure agreement
UFC has announced a record partnership with Monster Energy, marking the third renewal between the two organisations since 2015. As the official energy drink partner...
What are Stake’s Brazil and Italy sports marketing options post-UK exit?
Stake states that it will focus on the Italian and Brazilian gaming markets, having already built up an extensive sports marketing portfolio in the...
The esports report – Saudi to host Olympic Esports Games
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Tencent secures Wimbledon rights in China for next three years
Tencent, a Chinese technology conglomerate, has secured broadcast rights for Wimbledon in a multi-year partnershipOne of tennis’ grand slam competitions will be available to...
WTA achieves record viewership with Saudi support
The WTA has revealed record viewership numbers for the 2024 season as the impact of women’s tennis continues to expand. According to the WTA, the...
Belgian football clubs face crackdown on gambling sponsorships
Belgian football clubs must fully comply with new rules banning betting and gambling sponsors from being displayed to audiences.The Kansspelcommissie, Belgium’s Gambling Commission, has...
Report: ESPN’s Top Rank boxing and UFC deals nearing end
Reports have emerged that ESPN’s eight-year-long broadcasting partnership with the Top Rank boxing promotion is coming to an end.According to Front Office Sports, Top...
Williams Racing rebranded ‘Atlassian Williams Racing’ for 2025 F1 season
Williams Racing has reached an agreement with Atlassian that sees the product software company become a title sponsor of the Formula 1 team. Now renamed...
Stake ordered to exit UK throwing sponsorship deals into question
Online betting company and Everton FC sponsor Stake has been told that it will have to exit the British market by the UK Gambling...
UK National Lottery operator partners with McLaren Racing
Allwyn, the operator of the UK National Lottery, has partnered with the McLaren Racing F1 team in its second Formula One-focused sponsorship of the...