Unilever deepens sports presence with Rugby World Cup partnership
Goods manufacturer Unilever continues to expand its presence across sports by becoming the latest partner of the Rugby World Cup. Unilever confirmed the multi-tournament partnership...
NFL reportedly gives Netflix and Amazon Prime nod for Christmas Day
The NFL is set to play three games on Christmas Day this year, streaming across two different platforms.According to ESPN, this year’s Christmas Day...
Breaking new ground: the rise of women’s football betting
The rise of women’s football is undeniable, with global tournaments like the FIFA World Cup and the Olympics driving record engagement. But can this...
Chelsea remains PSR compliant with Women’s team acquisition
Chelsea FC majority owners BlueCo has confirmed it has agreed a full acquisition of Chelsea FC Women Ltd. This ultimately sees Chelsea’s pre-tax loss of...
Ineos comes to resolution to end New Zealand Rugby sponsorship
After months of back-and-forth debate over missed payments, Ineos has come to a settlement with New Zealand Rugby (NZR) to end its sponsorship of...
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
AS Monaco has announced that betting brand VBet will remain as its official sports betting partner for an additional four years.With the extended partnership...
Sky Sports viewership for H2’2024 reaches nearly one billion
The Sky bi-annual Attention Index report has revealed that sport continues to be a major viewership driver, with sports fans watching nearly one billion...
Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...
Pentland Brands scores major exposure boost as TNT Sports sponsor
Pentland Brands, parent company of leading UK brands such as Berghaus, Mitre and Ellesse, has become TNT Sports’ ‘first-ever’ official channels sponsor. As part of...
Tom Brady’s Birmingham City partner caught in licensing scandal
God55, which was recently announced as an official partner of English Football League club Birmingham City FC, has falsely claimed to have a Malta...