From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.

This week’s edition highlights the latest developments in the esports sector, including Heroic announcing a new partnership with esports cryptocurrency betting platform Thunderpick.

Heroic & Thunderpick to form gripping innovations in the esports space

Heroic has announced a new partnership with esports cryptocurrency betting platform Thunderpick.

The multi-year deal will see Thunderpick become the exclusive global betting sponsor for all of the Scandinavian esports organisation’s rosters.

In addition to the Heroic CS2 team, Thunderpick will also be the official sponsor of its Dota 2 roster which was announced earlier this year and will compete at the upcoming ESL One Birmingham 2024. Heroic’s simulation racing roster will also be sponsored by Thunderpick.

Kelly Sanders, Head of Strategy at Thunderpick, commented: “Partnering with Heroic, a team known for its leadership and success across various esports titles, is a significant milestone for Thunderpick.

“We’re looking forward to supporting Heroic’s journey, cheering them on at Thunderpick World Championship 2024, and making awesome innovations in the esports space together.”

Esports chair in front of computer
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Sony inks multi-year deal with Esports World Cup Foundation

Sony Group Corporation
has announced a significant multi-year partnership with the Esports World Cup Foundation.

The agreement will see Sony taking part in the inaugural Esports World Cup in Riyadh, Saudi Arabia. In addition, Sony Pictures Entertainment will create a behind-the-scenes documentary to showcase the players and games at the competition.

Additionally, Sony Music Entertainment, the company’s music division, will produce the ‘anthem’ for the Esports World Cup 2024.

Ralf Reichert, CEO of the Esports World Cup Foundation, commented: “Sony is the perfect partner for the Esports World Cup. Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events.

“Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world-class expertise in this endeavour.”

GRID and Ubisoft launch Rainbow Six Siege esports Data Portal

Ubisoft in partnership with game data platform GRID have launched the first-ever data portal for Rainbow Six Siege esports professional teams.

BLAST R6 esports professional teams will receive free access to the Rainbow Six Siege Data Portal (R6DP), with the platform enabling organisations to search, query, filter and download match data.

Additionally, the platform will enable fully automated ingestion and allow private data access through an application-based user interface.

The goal of the R6DP is to empower organisations to conduct more thorough player evaluations and analyses. By introducing the data portal, the two companies aim to enhance their existing multi-year partnership established last year through unlocking new data-driven opportunities.

Moritz Mauer, Founder & CEO of GRID, commented: “Rainbow Six Siege is such a highly tactical game where in-game data access is critical for teams to employ the best strategies.

“We’re proud to be partnered with Ubisoft on their journey to create incredible esports experiences and provide technology to enhance the competition through access to the official match data for their professional teams.”

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100 Thieves unveils new leadership structure

North American esports organisation 100 Thieves has announced that John Robinson, founding executive and current President and COO will be moving to an advisor role within the organisation.

As part of the leadership shakeup, Jason Ton, currently serving as Chief Financial Officer at 100 Thieves, has been unveiled as the organisation’s new Chief Business Officer (CBO), alongside maintaining his current role. 

Jacob Toft-Andersen, previously Senior Vice President for Esports, has been elevated to the position of President within the company. 

Additionally, Julie Van, formerly holding the role of Senior Vice President for People, has assumed the position of COO at 100 Thieves, taking over from Robinson.

Matthew ‘Nadeshot’ Haag, the CEO of 100 Thieves, stated: “I want to thank John for his tireless effort over the last six years. What we’ve accomplished together has exceeded my expectations.

“I also couldn’t be more excited for Jason, Jacob, and Julie to be taking on new expanded roles to help us continue to be the best esports and gaming organisation in the world. Our core focus on winning championships and making great content and apparel is unchanged, and I’m confident our new leadership team will help us achieve our ambitious goals.”

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