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Luis Figo holding LeBull shirt as brand ambassador.
BREAKING
Europe
Time to read: 2 min
LeBull Portugal announce Luis Figo as newest brand ambassador
January 10, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Martin Glenn named as new Chair of the PGMOL
January 10, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 2 min
French bookies told to rein in marketing around Euros and Paris 2024
January 10, 2024
credit: Shutterstock
BREAKING
Latest News
Time to read: 2 min
BBC lands up to 12 Super League games in new TV deal
January 10, 2024
‘New generation is gravitating to the game’: the upward trend in women’s football
BREAKING
Fan Engagement
Time to read: 5 min
‘New generation is gravitating to the game’: the upward trend in women’s football
January 10, 2024
Feyenoord badge
BREAKING
Europe
Time to read: 2 min
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
January 10, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 2 min
Aston Villa agrees Adidas deal dropping controversial Castore kits
January 10, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Corinthians and Vai de Bet seal record R$370m sponsorship deal
January 9, 2024
Mo Salah playing in AFCON
BREAKING
Africa
Time to read: 3 min
Sky Sports to cover full 2024 Africa Cup of Nations tournament
January 9, 2024
Women playing ice hockey
BREAKING
Fan Engagement
Time to read: 2 min
PWHL announces record attendance amid recent sponsorship deals 
January 9, 2024
Cricket player hitting ball
BREAKING
Cricket
Time to read: 2 min
UK faces risk of TV blackout for England's cricket tour of India
January 8, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
credit: Shutterstock
BREAKING
Latest News
Time to read: 2 min
MSG and YES Networks launch new joint media company
January 8, 2024
UFC event.
BREAKING
Latest News
Time to read: 2 min
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
January 8, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
PSG will not make the Stade de France its new home
January 8, 2024
Football and Brazil flag
BREAKING
Football
Time to read: 2 min
Brazilian football team Juventude signs Stake as kit sponsor
January 8, 2024
People playing on PC
BREAKING
Esports
Time to read: 4 min
BLAST Premier expands ahead of 2024 season
January 5, 2024
Credit: Paddy Power
BREAKING
Latest News
Time to read: 3 min
2024 PDC world championship final smashes TV and betting figures
January 5, 2024
NCAA Sign
BREAKING
Latest News
Time to read: 4 min
NCAA agrees longstanding media extension with ESPN
January 5, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
BREAKING
Football
Time to read: 2 min
Betsson builds up Colombia profile with Atletico Nacional deal
January 5, 2024
credit: British Basketball League
BREAKING
Basketball
Time to read: 2 min
British Basketball League adds Bally Sports to US media expansion
January 5, 2024
Chelsea Badge on Kit
BREAKING
Football
Time to read: 2 min
Chelsea announces BingX sleeve sponsorship deal
January 4, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 3 min
Paddy Power’s Big 180 campaign hits £914k after most-watched final
January 4, 2024
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026