Sportradar and Delhi Capitals eye cricket talent with next-gen tech deal

Sportradar has announced a new three-year partnership with Indian cricket team Delhi Capitals.  The deal concludes that Sportradar is now the official technology partner of...

Barnsley FC secures US Mobile as its new front-of-shirt sponsor

English Football League (EFL) League One side Barnsley Football Club has agreed to a new front-of-shirt sponsorship with mobile network operator US Mobile.  The deal...

Major US sports leagues combine for responsible advertising principles

MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...

Tipico passes the NASCAR finish line with Front Row Motorsports deal

Front Row Motorsports (FRM) has named Tipico Sportsbook as the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS)...

Lions look to bolster fan experience with Fanatics 

Championship contenders Millwall F.C. are eyeing elevated fan engagement through a long-term multichannel retail partnership with Fanatics. Under the terms of the deal, Fanatics has...

NYCFC’s new 25,000 stadium expected to open in 2027

Major League Soccer (MLS) franchise New York City Football Club (NYCFC) is expected to move into its new 25,000 seater stadium in time for...

UEFA sets new heights for women’s football with EURO 22

In its latest 21/22 season overview report, UEFA has underlined the success of women’s football and the way it engaged fans during the most recent...

US Soccer unites with SPORTFIVE to elevate global media presence 

The US Soccer Federation is looking to bolster its global presence through a new collaboration with SPORTFIVE. As part of the multiyear collaboration, the group...

OG Anunoby becomes new part-owner of BBL’s London Lions

National Basketball Association (NBA) and Toronto Raptors star Ogugua ‘OG’ Anunoby has become the new part-owner of British Basketball League (BBL) team the London...

HBLB highlights thriving Ratecard Plus mechanism in prize money report

The Horserace Betting Levy Board (HBLB) has firmly backed its commitment to transparency by publishing its race-by-race contributions to prize money for the first...