National Student Esports (NSE) has announced the renewal of a multi-year partnership with Monster Energy.
The partnership that started in 2019, makes Monster Energy the official energy drink partner of the British University Esports Championship (BUEC). In the last academic year over 2,000 teams from 111 universities competed in over 5000 games, making the BUEC the focal point of university esports.
Alex Coulson, Managing Director at NSE, commented: “The Monster Energy team is vital in helping us to create unforgettable moments and experiences within the esports landscape for university students.
“Their support and dedication to the British University Esports Championship is so important as it not only validates the significance of esports but also elevates the overall experience for players in our community.”
As part of the agreement the clip-competition ‘Monster Plays‘ will return, which showcases the best talent in the university esports scene. Players submit their best clips each week from their matches, which are then voted on by the community, with the winner gaining a year’s supply of Monster Energy.
Students will also be able to look forward to a refreshed tournament series supported by Monster Energy, and a range of new initiatives providing students with more opportunities to play coming soon.
The energy drink company has recently made waves in Formula 1, as it has agreed a new sponsorship deal with Formula One’s McLaren Racing, ending its Mercedes ties.
NSE has also announced that Monster Energy is supporting a refreshed tournament series that will provide a range of new initiatives and more opportunities for students, however details have not been announced yet.
Coulson concluded: “NSE has just opened up its spring season of the British University Esports Championship where students will compete in several titles including; VALORANT, Teamfight Tactics, Rocket League, League of Legends, Overwatch 2, Rainbow Six Siege, Counter-Strike 2, Dota 2 and Apex Legends.”
