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NHL Logo on flag
BREAKING
Fan Engagement
Time to read: 2 min
NHL opts for remote production with cloud-based firm Blackbird
July 21, 2020
BREAKING
Sports
Time to read: 3 min
SeventySix Capital launches new sports advisory firm
July 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
Sunderland partners with GAS to become front of shirt sponsor
July 21, 2020
BREAKING
Integrity
Time to read: 3 min
ICC postpones T20 World Cup to 2021
July 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
Liverpool strikes global partnership with the country of Mauritius
July 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
2022 Winter Olympics serves
Yum China as latest sponsor
July 20, 2020
BREAKING
Cricket
Time to read: 2 min
Gloucestershire Cricket takes off with Cayman Islands sponsorship
July 20, 2020
BREAKING
Football
Time to read: 3 min
Toulouse FC announces RedBird takeover
July 20, 2020
BREAKING
Football
Time to read: 2 min
Bridgepoint eyes significant investment in Women's Super League
July 20, 2020
BREAKING
Integrity
Time to read: 2 min
CAS clears Igor Labuts of match-fixing
July 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
Newcastle United strikes extension with online sportsbook FUN88
July 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
Formula E boosts Chinese engagement with
Kuaishou ‘strategic alliance’
July 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
Leicester Tigers finds new main
partner in Topps Tiles
July 17, 2020
BREAKING
Sponsorship
Time to read: 3 min
LA Galaxy and LA Kings secure MKF partnership following AEG deal
July 17, 2020
BREAKING
Fan Engagement
Time to read: 3 min
PM reveals blueprint for bringing fans back to stadiums
July 17, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Marseille ‘pioneers’ fan engagement with Twitch broadcast initiative 
July 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Roma looks to ‘explore new opportunities’
following Nike termination 
July 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
PFL secures long-term Acronis partnership
July 17, 2020
BREAKING
Latest News
Time to read: 4 min
Having leagues on board can be pivotal to US sporting integrity
July 16, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Betsson looks to Spanish market growth with UD Ibiza
July 16, 2020
BREAKING
Media Rights
Time to read: 2 min
Sky gains exclusive UK rights to 2021 Lions Tour
July 16, 2020
BREAKING
Spain
Time to read: 2 min
Real Madrid boosts sponsorship portfolio with banking sector collaboration
July 15, 2020
BREAKING
Sponsorship
Time to read: 3 min
Dafabet furthers cricket sponsorships with two new deals
July 15, 2020
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026