BHA develops communications strategy with Swift appointment
Greg Swift has been appointed as the British Horseracing Authority (BHA)’s Director of Communications and Corporate Affairs.Described as an expert in strategic comms and...
Newcastle United grows commercial opportunities with Dr. Cinik
Newcastle United has formed a commercial deal with Dr. Cinik as the latter becomes the official hair clinic partner of the Premier League club.The...
AFL pens historic $4.5bn broadcasting deal with Foxtel and Seven Network
The Australian Football League (AFL) has signed a broadcast deal with Foxtel and Seven West Media, as they both continue to televise the sport...
NFL returns to TV2 for Danish fans
The NFL has formed a broadcast agreement which sees the sport mark its return to TV2 for Danish fans.Previously on Viaplay, TV 2 PLAY...
NRL extends longest naming rights deal in Australian sport with Telstra
The National Rugby League (NRL) has extended its 21-year partnership with Telstra by a further five years.As the longest naming rights deal in Australian...
BCCI broadens ‘strategic outreach’ of Mastercard with title sponsorship
Mastercard has announced a deal with the Board of Control for Cricket in India (BCCI) which sees the company become title sponsor of all...
UEFA Champions League finds first airlines partner
UEFA has announced Turkish Airlines as an official partner of the UEFA Champions League, Super Cup, Futsal Champions League finals, and the Youth League...
Alcohol restrictions revealed for World Cup 2022 in Qatar
Fans with tickets will be allowed to purchase beer at the World Cup in Qatar 2022, according to reports.Sources have also revealed that for...
KAA Gent forms partnership with Benelux-based Circus
KAA Gent of the Belgian Pro League has formed a ‘structural partnership’ with Benelux online casino and sportsbook operator Circus.The deal sees the flagship...
LOSC Lille welcomes Teddy Smith as a ‘major player in French...
Lille Olympique Sporting Club (LOSC Lille) and its partner SPORTFIVE have confirmed an agreement concluded with Teddy Smith. The jeans manufacturer is now an official...