Warrington Wolves and Hoover have extended their partnership for an additional two years with an option for a third.
The home appliance company has been a principal club sponsor since the 2020 season, and will continue on the front of the shirts of both the men’s and women’s team kits.
Furthermore, for the first time Hoover will also be primary sponsors for the Rugby League club’s Wheelchair, PDRL and LDSL sides, as the pair aim to demonstrate their commitment to inclusivity.
Warrington Wolves CEO, Karl Fitzpatrick, said: “We’re thrilled to be able to continue our successful partnership with such an iconic, worldwide blue-chip brand.
“The support from Hoover has been fantastic over the last couple of years and they have been excellent ambassadors for our club and sport. To continue to have them on board is a huge positive for not just Warrington Wolves but for Super League also.
“I’m looking forward to what we can achieve together over the coming years and to be able to give back to supporters through a number of planned initiatives.”
Additionally, new activations are being introduced both on match day and through the club’s social media platforms.
Hoover will also continue to sponsor the club’s Through the Wire podcast as well as the Hoover Foundation, supporting the Offload programme which aims to tackle stigma around men’s mental health.
Antony Peart, Director of Brand and Communications at Hoover Candy Group, added: “We are delighted to extend our sponsorship of the team for another two years. As a business that is based in Warrington, we are proud to be the main sponsors of the Warrington Wolves Men’s Team. Both brands share a passion for performance and being the absolute best at what we do.
“We are extremely proud to have supported the sponsorship through the pandemic and now into the future and we look forward to building on this for the coming years. We view this very much as a partnership between our iconic brands. This is reflected in our work together within the community and our joint commitment to inclusivity by working with all teams including the Wheelchair, PDRL and LDSL sides.
Peart also congratulated the Women’s team on their promotion to Super League 1, adding: “We want to extend our congratulations to the Women’s Team on their promotion. This is fantastic news, and we are looking forward to seeing them experience even more success next year.”