Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.The pair will look to...
Germany’s Tischtennis Bundesliga inks distribution deal with FeedConstruct
The top-flight league for table tennis in Germany, the Tischtennis Bundesliga, has signed an agreement with FeedConstruct.Terms of the deal enable FeedConstruct to cover...
German Ice Hockey adds four years to PENNY partnership
The German Ice Hockey League (DEL) has extended its title sponsorship agreement with food discounter PENNY by a further four years.In an enhanced partnership...
Vanderbilt University secures FirstBank football stadium naming rights
Vanderbilt University has signed a 10-year football stadium naming rights and campus collaboration agreement with FirstBank.Announced last week by Candice Lee, Vice Chancellor for...
ESPN home of US Open for 14th consecutive year
ESPN has announced that it will broadcast the US Open for the 14th year in a row, as it also enters its eighth year...
Genius Sports and Bally’s Interactive enter wide-ranging betting partnership
Genius Sports has sealed a partnership with Bally’s Interactive in a bid to build upon its strategy for the North American betting market.As part...
Audi announces ‘major moment’ in F1 World Championship entry
The Formula One World Championship has revealed that Audi is joining the competition as a power unit supplier, starting from the 2026 season The news...
Mark Noonan appointed CPL Commissioner during ‘coast-to-coast growth’
Mark Noonan has been appointed as the new Commissioner of the Canadian Premier League (CPL), and will begin his duties on 1 September.Following a...
LOSC Lille creates 1xBet partnership for African region
Lille Olympique Sporting Club (LOSC) has formed a deal with 1xBet, which becomes the Ligue 1 club’s regional partner in Africa.In a three-year agreement,...
Eibho becomes SD Eibar’s first shirt sponsor since 2021
SD Eibar of LaLiga 2 has signed an agreement for architectural solutions company, Eibho, to become the main sponsor of its first team. Kicking off...