PSG shares social responsibility commitment in FDJ partnership
Paris Saint-Germain (PSG) and FDJ have signed a three season-long partnership which sees the firm's sports betting brands become premium partners of the club.The...
From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance
A new record total of 68,781 people turned up to watch hosts England win 1-0 against Austria in the opening game of UEFA Women's...
Leeds expands ‘long-standing’ Astonish partnership to training wear
Leeds United has revealed that personal care and household cleaning brand, Astonish, will become the official training wear partner for the team’s 2022/23 campaign.The...
Coca-Cola ‘feels at home’ in SSC Napoli partnership
SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.The deal...
MLS and IMG Arena ‘create a new standard’ in football data...
Major League Soccer (MLS) has formed a deal with IMG Arena, which will become its official data distribution partner after what was described as...
Luís Figo becomes brand ambassador for Digitain
Luís Figo has signed a deal to become a brand ambassador of sports betting and igaming technology platform provider, Digitain.The firm stated that the...
MLBPA ‘advances and protects’ players’ rights via multiple promotions
The Major League Baseball Players Association (MLBPA) has awarded various promotions among its senior staff.Looking to enhance the union’s ability to ‘advance and protect’...
Man United ‘digitally transforms’ fan engagement with DXC Technology
Manchester United FC has partnered with IT services company, DXC Technology, as the pair work to enhance the Premier League club’s digital offering to...
SLFA launches investigation following 95-0 and 91-1 defeats
The Sierra Leone Football Association (SLFA) is investigating two ‘suspicious’ second-tier matches which had a combined total of 187 goals.The recent matches saw Kahula...
The Game is on in the ‘Sports Betting Zone’: insights and...
The 'Sports Betting Zone' at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get...