The Athletic and BetMGM launch ‘immersive’ sports betting hub
Digital sports media company The Athletic has selected BetMGM as its exclusive sports betting partner in the US market.
The operator will launch a new content...
BT Sport puts Heycar in the driving seat with FA Cup...
Heycar has been named as the official broadcast sponsor of the 2020/21 Emirates FA Cup on BT Sport.
Under the terms of the agreement, which...
Portuguese governing bodies agree to centralise Primeira Liga rights model
The Liga Portugal (LP) and the Portuguese Football Federation (FPF) have signed an agreement to centralise the broadcast rights to the Primeira Liga from...
Fonbet secures regional partnership with AC Milan
Russian sports betting operator Fonbet has become the official partner of Serie A club AC Milan in the CIS and Russia region.
The company will...
UIPM selects Cairo as replacement host for World Pentathlon Championships
The International Modern Pentathlon Union (UIPM) has chosen Cairo as the new host of the 2021 Pentathlon and Laser Run World Championships.
The Egyptian capital...
FanDuel Sportsbook to provide real time PGA Coverage
US sports betting operator FanDuel will provide its Sportsbook customers with real time highlights footage of the PGA Tour.
Under the terms of the agreement,...
UEFA stands by multi-city Euro 2020 format
UEFA has opted to stick with the original multi-city format for the delayed 2020 European Championships after meeting yesterday with host associations.
The tournament will...
OGC Nice agrees nine-year Allianz naming rights extension
Ligue 1 club OGC Nice has agreed a nine-year extension to its naming rights deal with global insurance firm Allianz.
The French side’s 36,000-seater home...
McLaren Racing and CNBC extend sponsorship deal
McLaren Racing, renowned as ‘one of the most recognisable teams’ in Formula One, has extended its multi-year sponsorship deal with business news network CNBC.
The...
SBC Digital – India: How is influencer marketing growing the Indian...
The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...