NHL and PepsiCo extend 20-season North American partnership
The NHL, as well as the National Hockey League Players’ Association (NHLPA), have announced a multiyear extension of their North American partnership with PepsiCo.The...
Apple introduces ‘historic first’ MLS streaming service
Major League Soccer (MLS) has announced a partnership with Apple which sees the Apple TV app become the exclusive home of every single live...
SBC to turn Barcelona into the centre of the international betting...
SBC has revealed the details of its biggest ever conference and exhibition, SBC Summit Barcelona 2022. The event with the unrivalled speaker line-up, scheduled for 20-22 September at...
DFB-Pokal ‘brings new engagement’ in IMG Arena data deal
The German Football Association (DFB) has signed a multi-year agreement with IMG Arena to allow the distribution of content across the firm’s sportsbook operators.Commencing with...
Tim Mangnall, Capital Block: The ‘tarnished’ relationship between sport and NFTs
Over the past few years, NFTs have flourished in the sports space, making the headlines as clubs took advantage of what was being described...
Qatar 2022: Marketing must ‘go from day one’ to address winter...
Sports fans and businesses have been gearing up for an unusual spectacle later this year as the winter World Cup looms, interfering with the...
A blockchain boundary: YellowHeart CEO on evolving an ‘archaic’ ticketing system
This year’s UEFA Champions League final hit headlines for all the wrong reasons, with many Liverpool FC fans arriving at the Stade de France...
Major broadcasters to show Royal Ascot in over 170 territories
Royal Ascot is being shown in more than 170 territories throughout this week, with over 20 broadcasters streaming the event live in a bid...
Bell Media continues to cover a ‘comprehensive line-up’ of NFL games
The NFL has extended its comprehensive streaming rights agreement with Bell Media which will remain the exclusive television broadcast partner of the league in...
NFL partners Little Caesars to provide ‘exciting new components’
The NFL has announced a multi-year partnership with Little Caesars which becomes the official pizza sponsor of the league.The deal, which comes about a...