FC Nantes adds Zeturf Group’s ZEbet to sponsorship portfolio
FC Nantes has formed a collaboration with the Zeturf Group, making the gaming operator an official partner of the Ligue 1 club.The firm’s sports...
Tyler Epp bridges crypto and F1 with new Presidency position
Tom Garfinkel, Managing Partner of the Formula One Crypto.com Miami Grand Prix, has hired Tyler Epp as President of the racing event. Having previously served...
Home of Brentford FC becomes Gtech Community Stadium
Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium.Previously...
Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution
The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...
River Plate extends Codere sponsorship following ‘important journey’
Club Atlético River Plate has expanded its partnership with Codere as the latter now sits in the ‘main sponsor’ category of the Argentinian football...
Lazio and Binance utilise NFTs to ‘revolutionise the ticketing market’
Serie A club S.S Lazio is building upon its relationship with shirt sponsor Binance through the introduction of NFT tickets. The NFT ticketing solution will...
Report: Euro 2020 driving commercial opportunities in women’s football
Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey.A...
EngageRM targets NBA expansion as Milwaukee Bucks partnership signed
Sports technology supplier EngageRM has secured a new US partner in the NBA’s Milwaukee Bucks, as the company seeks to bolster its presence in...
Fluminense renews ‘master sponsorship’ with Betano sportsbook
Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano.Running until June 2025, the ‘master sponsorship’ arrangement will focus on...
Watford FC joins SeatGeek’s roster of EFL ticketing partnerships
Watford FC has joined forces with SeatGeek to implement the latter’s mobile digital ticketing experience with enhanced functionality.From purchase journey through stadium entry, the...