Everton FC has formed a partnership with sports fashion platform Fancurve to create digitally-wearable shirts for the club’s supporters.
As the Premier League team looks to build on technological innovation, the pair will introduce Toffees followers to officially licensed, non-replica club-branded shirts which fans can clothe their avatars in within the Metaverse.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We’re really pleased to welcome Fancurve to our growing partnership portfolio and are excited by the innovative opportunities that this partnership will present for the Club and our supporters.
“I’d like to thank our Partnership team for their work in securing this deal and Chris and his colleagues at Fancurve for choosing Everton to partner with on what I am sure will be an exciting journey.”
These ‘unique, photo-realistic custom collections’ are being described as a series of ‘high-end’ digital shirts functioning as fashion wearables and enriched media content, in a bid to enable a ‘hyper-immersive’ online fan experience.
“We are proud to be partnering with such a renowned Premier League club as Everton, with its fanatical fan base and rich history,” added Chris Cook, SVP Partnerships at Fancurve.
“Here at Fancurve, we’re focused on updating the meaning of sports fandom for today’s digital world and redefining what it will become in the future.
“We are striving to be the largest and most innovative digital wearables platform for sports fans across the globe, and we see this partnership as one that can help Everton and its community grow, as we explore web3 football fandom together.”
In its continued digital development, the club last month signed a main sponsorship agreement with crypto online casino and sports betting firm Stake.com in what was earmarked as the most lucrative sponsorship deal in the club’s history.
As Everton’s main partner, Stake.com’s branding is now adorned on the front of both the men’s and women’s playing kits as well as being visible on screens and media backgrounds throughout Goodison Park, Finch Farm and Everton’s digital assets.