Everton Football Club has signed a main sponsorship agreement with crypto online casino and sports betting firm Stake.com in what has been earmarked as the most lucrative sponsorship deal in the club’s history.
As Everton’s main partner, Stake.com’s branding will be adorned on the front of both the men’s and women’s playing kits as well as being visible on screens and media backgrounds throughout Goodison Park, Finch Farm and Everton’s digital assets.
After securing Premier League survival in dramatic fashion at the end of last season, Everton’s commercial team moved quickly to secure the lucrative Stake.com deal, even activating a clause to terminate its partnership with Cazoo to seal the deal.
Professor Denise Barrett-Baxendale, Chief Executive at Everton, said: “Stake.com is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey.
“My talented colleagues in our new revenue team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the club’s history – I’d like to congratulate them on this achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as a long-term partner.
“Finally, I am pleased to say that we have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.”
Securing a long-term, lucrative deal is crucial for Everton at a time when all off-the-pitch activities are done with one eye toward its move to the Bramley-Moore Dock stadium, scheduled for 2024.
For Stake.com, this deal represents an enhanced presence in English football, where it already has a front-of-shirt sponsorship agreement with Championship club, Watford. The crypto-based gambling firm has former Manchester City forward Sergio Aguero amongst its brand ambassador ranks, which also features rapper and actor Drake and UFC champions Israel Adesanya and Jose Aldo.
Akhil Sarin, Head of Acquisition for Stake.com, added: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio.
“It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the club’s history with Evertonians everywhere.”