Melbourne Storm diversifies partnerships with Cointree
National Rugby League (NRL) team Melbourne Storm has announced a new three-year partnership with cryptocurrency exchange platform, Cointree.The collaboration, said to be of a...
NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.According to SportsHandle, the Canadian...
Southampton FC and Sportsbet.io launch first bitcoin competition
Southampton Football Club has revealed its first-ever Bitcoin Hunt competition, in partnership with its main club partner, Sportsbet.io. The Premier League side stated that it...
David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
Bellator MMA’s recent extension of its broadcast deal with the BBC has generated a significant expansion of the promotion’s European and UK focused operations.Originally...
ITV bolsters football content with EFL highlights
ITV and the English Football League (EFL) have entered into a new broadcasting arrangement, with the free-to-air broadcaster securing highlights for a range of...
Sporting Minds UK and Low6 push for positive mental health in...
UK-based charity, Sporting Minds UK, has formed a partnership with sports gamification technology company Low6.The collaboration looks to raise awareness of organisations which are...
LinkedIn connects with UEFA and FA in Women’s EURO 2022 sponsorship
UEFA and The FA have announced a partnership with professional social network, LinkedIn, which becomes the latest national sponsor of UEFA Women’s EURO 2022.Joining...
Danish political agreement bolsters anti-match fixing provisions
A cross-party agreement in the Danish parliament has strengthened the match-fixing capabilities of the Danish Gambling Authority (DGA), the Spillemyndigheden.Of significance, the agreement has...
NFL and XFL create player development opportunities in ‘forward thinking’ deal
The National Football League (NFL) has formed an alliance with American football league, XFL, in creating innovation opportunities to ‘advance the game of football’.The...