Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of the club.
In addition to GOAT’s presence on the sleeve of the club’s men’s first team shirts, the partnership will also see the brands collaborating to promote GOAT’s brand and its offerings to a ‘new generation of football and fashion fans’.
“We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys,” commented Marc Armstrong, Chief Partnerships Officer of PSG.
“GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
The company will join the club as an official partner until the end of the current season before becoming the sleeve partner and one of the club’s principal partners beginning in July 2022. The GOAT brand will be displayed on all of the club’s performance kits, including training, warm-up and match apparel.
The partners have explained that innovation plays a key role for both brands, whilst the collaboration looks to introduce ‘first-of-its-kind’ initiatives, including unique content and collaborations. The deal also aims to strengthen each brand’s global footprints, reaching a wider audience in key markets.
“Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community,” added Eddy Lu, Co-Founder and CEO of GOAT Group.
“We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”
A dedicated PSG experience is also set to launch on the GOAT platform, with a selection of Paris Saint-Germain lifestyle apparel and objects.