Lille Olympique Sporting Club (LOSC) has formed a multi-year agreement with online automobile retailer Cazoo which becomes the main partner and new jersey sponsor of the club.
From the start of next season, the reigning French Ligue 1 champions will place the Cazoo logo on the front of the shirts of all of its sports teams, men’s and women’s professional teams as well as the youth teams of the Lille Academy.
This branding exposure will also stretch to the Pierre Mauroy stadium, on many products, official derivatives, on the club’s website as well as through a ‘complete visibility’ system during television broadcasts.
Olivier Letang, President of LOSC, commented: “We are delighted to partner with Cazoo next season. The brand already has excellent sports partnerships in the Premier League in particular, and is growing rapidly in Europe.
“We are happy that LOSC is part of the development plan of its leaders, and thus contribute to making Cazoo a recognized and appreciated brand in France. We look forward to introducing the Cazoo brand to our fans, to Lille residents and more generally to the entire French market.”
The partnership, set to take place from 1 July 2022, is part of the ‘extensive marketing campaign’ launched by Cazoo in France in 2022, which continues to roll out its activities in Europe.
Alex Chesterman, Founder and CEO of Cazoo, added: “We are delighted to become the new main partner and jersey sponsor of LOSC. They are one of the best teams and are the reigning Ligue 1 champions.
“They are a club with ambition, which is like us driven by its performance, and which has passionate supporters all over France. . We look forward to reaching out to local fan communities to introduce them to the best car buying experience in France in 2022.”
Cazoo currently sponsors Everton and Aston Villa in the Premier League, as well as Ligue 1’s Olympique de Marseille and Spanish La Liga sides Real Sociedad and Valencia FC next season.
This week, the brand entered the Bundesliga in a deal with SC Freiburg, becoming the team’s main partner and shirt sponsor, similarly, from the beginning of the 2022/23 season.
The car sales company will now gain advertisement rights at the club’s games at the Europa-Park Stadium, including on advertising boards, media backdrops and the club’s online presence.