Uniqlo continues commitment to wheelchair tennis in three year renewal
Uniqlo has renewed its partnership with the International Tennis Federation (ITF) to continue its title sponsorship for the Uniqlo Wheelchair Tennis Tour until 2024.In...
World Rugby sets roadmap to a more sustainable future in 2030...
World Rugby has launched its Environmental Sustainability Plan 2030 which has revealed a strategy to tackle sustainability issues that both affect and are affected...
Castore introduces new e-commerce store with Silverstone
Silverstone has announced a partnership with British sportswear company Castore which is set to launch a new e-commerce store for the motorsport brand.The collaboration...
Klarna unites with Chicago Bulls in fashion collaboration
The National Basketball Association’s (NBA) Chicago Bulls, confirmed a new partnership with Klarna.The multi-year collaboration is said to introduce co-branded in-stadium experiences, shoppable content,...
Guild Esports builds £4.5m crypto partnership with Bitstamp
Guild Esports has appointed Bitstamp as the company's exclusive official cryptocurrency exchange partner in a three-year global sponsorship deal.The £4.5 million collaboration has been...
NFL expands exposure via Genius Sports and bet365 partnership extension
The National Football League (NFL) has confirmed a collaboration with Genius Sports, which will see bet365 gain access to American Football broadcasting rights. As part...
Sky Sports continues to show Northern Ireland football until 2025
The Northern Ireland Football League (NIFL) has extended its deal with Sky Sports, which will continue to stream live games for the next three...
International aquatics set to be hosted at pyramids of Giza
The Fédération Internationale De Natation (FINA) has announced an agreement with the Egyptian Swimming Federation that will see Egypt host a series of international...
Beijing 2022 fosters coverage opportunities following ticket sale stoppage
Beijing 2022 has released a statement which demonstrates the growing opportunities that the Winter Olympics presents for non-rights holding broadcasters.Firstly, live-streaming post-competition press conferences...
DAZN grows OTT platform for sports fans with leadership restructure
In looking to build upon its OTT entertainment platform for sports fans, DAZN has completed a group leadership restructure, in support of its global...