Manchester City FC has partnered with cryptocurrency exchange platform, OKX, spanning across the Premier League side’s men’s and women’s teams, in addition to its esports operations.
In being named as the club’s official cryptocurrency exchange partner, OKX will collaborate on a number of exclusive experiences for its customer base, in addition to an in-stadium presence across the Etihad Stadium and Academy Stadium.
Roel De Vries, Chief Operating Officer at City Football Group, commented: “We are pleased to welcome OKX as an Official Partner of Manchester City today as they look to venture into the world of sports.
“The new partnership aligns our shared values of innovation, drive for success and being at the cutting edge of our respective industries. Their broad and inclusive approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.”
The partners have also stated that they will look to explore future innovation projects together, with a joint mission to ‘inspire continued innovation, talent development and technology advancements’.
“We are delighted to partner with Manchester City, one of the world’s best-loved and most successful teams,” added Jay Hao, CEO of OKX. “Football and crypto share something important; they are for everyone, they create inclusivity within society.
“For OKX, Manchester City is a Club that represents the effect football has to make a positive difference in people’s lives, to bring people together around a shared love of the beautiful game.
“We are entering the Premier League for the first time as City’s official crypto partner to celebrate this community spirit in the world of football because it’s something we both share.”
Last month, the team reported that its ‘steady growth’ had resumed, after being interrupted by COVID-19, in the club’s annual report for 2020-21.
In the season where the men’s first team finished with the Premier League title, Man City saw an increase in total revenues to £569.8 million, with a profit of 2.4 million.