The Cheltenham Gold Cup has announced British jewellers, Boodles, as the latest sponsor of the upcoming competition.

The brand looks to continue its support for the Cheltenham Festival, having previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race in 2018.

Ian Renton, Managing Director for Cheltenham Racecourse and The Jockey Club’s West Region, commented: “It is wonderful to enjoy this association with Boodles, such an iconic British brand, at Cheltenham and we are very proud to see this partnership expand to take on the most prestigious Jump race in the world.”

This year’s edition is set to run 18 March 2022 at the conclusion of the four-day festival and broadcast live in the UK on ITV main channel, digital platforms, Racing TV, BBC Radio 5 Live and talkSPORT.

Nicholas Wainwright, Chairman of Boodles, added: “Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with horse racing at Aintree over many years – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham.

“Today’s announcement expands a multi-year partnership, starting with our sponsorship of the Leading Jockey Award at The Festival, then the Boodles Juvenile Hurdle and now the Boodles Cheltenham Gold Cup itself.”

The company succeeds children’s charity, WellChild, which was naming rights partner for the Cheltenham Gold Cup in 2021 and will continue to be supported by The Jockey Club and British Racing through continued involvement at the Cheltenham Festival. 

Boodles has also stated that it will donate a piece of fine jewellery from its ‘Raindance’ collection to auction to support WellChild.

“Our involvement and sponsorship of the Cheltenham Gold Cup is a perfect fit for us and we are going to enjoy the journey,” Wainwright concluded.In summer last year, the Jockey Club began to line up an expansion of the Cheltenham Festival from 2023 onwards, with plans to include a fifth day of the National Hunt race meeting.

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