BBC extends longest sports broadcasting partnership in history with Wimbledon
The BBC has extended the longest sports broadcasting partnership in history with the All England Lawn Tennis Club (AELTC), which will see the broadcaster...
Bitci.com takes MotoGP Austrian Grand Prix title sponsorship
Dorna Sports has named blockchain technology company Bitci.com as the official sponsor of the FIM MotoGP World Championship as part of a three-year agreement,...
National Lottery launches ‘largest-ever’ Team GB advertising campaign
Ahead of the Tokyo 2020 Olympic Games, Camelot has celebrated Team GB and Paralympics GB athletes in its ‘largest-ever’ fully integrated and multi-channel brand...
Amazon to chart Arsenal’s ‘crucial’ campaign in All or Nothing docu-series
Premier League club Arsenal is set to star in the next instalment of Amazon Prime Video’s All or Nothing documentary series.The cameras will go...
UFC names Jose Cuervo as first-ever tequila partner
The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor.As part of the collaboration,...
CoinDCX makes ‘major splash’ with international cricket sponsorship
CoinDCX has secured the title sponsorship of the T20I tour between India and Sri Lanka, marking the first time a cryptocurrency asset exchange has...
Stats Perform powers ECB engagement in partnership renewal
Stats Perform has renewed its long-term relationship with the England and Wales Cricket Board (ECB) as part of a new four-year agreement.Under the terms...
Norwich City signs up JD as new sleeve shirt sponsor
Norwich City has added sports fashion retail company JD to the Premier League club’s commercial portfolio, completing its shirt sponsorship line-up.As a result, the...
Genius Sports and DIMAYOR overhaul Colombian football rights
The governing body of Colombia’s professional football leagues, DIMAYOR, has reimagined its entire media management and data gathering provisions, expanding its existing relationship with...
NFL star joins PointsBet brand ambassador staple
National Football League (NFL) all-time great and future Hall of Famer Drew Brees has joined gaming and sportsbook operator PointsBet as a global brand...