Tom Brady takes FTX equity stake in brand ambassador tie-up
National Football League (NFL) star Tom Brady has secured an equity stake in FTX, as part of a ‘historic’ deal which will see the...
UEFA to allow sleeve sponsors in club competitions
UEFA will allow teams competing in its club competitions to wear sleeve sponsors from next season, under the amended rules outlined by the European...
Diego Schwartzman links with AstroPay for global ambassadorship
Argentine tennis star Diego Schwartzman has joined payment solutions company AstroPay as a global ambassador, after inking a new 12-month partnership with the firm.The...
Karate Combat lands on Eurosport linear network
Pan-European sports network Eurosport has finalised a broadcast arrangement with Karate Combat, which will bring the third season of the full-contact karate competition to...
TOCA Football investors raise $40m in Series E funding
Football experiences and entertainment company TOCA Football has raised $40 million in its Series E funding round.Leading the round are current investors WestRiver Group,...
UFC names Battle Motors as first-ever Light Heavyweight presenting partner
The Ultimate Fighting Championship (UFC) has designated truck company Battle Motors as the first-ever presenting partner of the Light Heavyweight Division, becoming the official...
Spark Sport dislodges Sky NZ as UEFA broadcaster
Streaming service Spark Sport has picked up the rights to UEFA club competitions in New Zealand.In replacing Sky New Zealand as the country’s broadcaster,...
Irish racecourses could see capacity limit increase
Irish racecourses could see capacity limits rise, as Galway’s Ballybrit Race Track reportedly develops plans to increase the number of spectators ahead of this...
Formula One ‘democratises’ cryptocurrency with Crypto.com
Formula One has penned a deal with cryptocurrency platform, Crypto.com, to become the global partner and inaugural partner of the new Sprint series for...
ICC launches Endeavor Streaming-powered platform
The International Cricket Council (ICC) has announced the launch of its own streaming platform, ICC.tv, in collaboration with Endeavor Streaming.The service will be free...