AFC Ajax signs up Coca-Cola as official partner
AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years.The partnership will have a...
William Hill secures title sponsorship of Racing League
UK horse racing’s first team-based competition which aims to revive public interest in the sport, the Racing League has named William Hill as the...
Genius Sports appoints Kimberly Williams-Bradley to Board of Directors
Digital sports content and data provider Genius Sports has named Kimberly Williams-Bradley on its Board of Directors.Williams-Bradley, whose addition increases the company’s boardroom to...
Sportradar and Bally’s Interactive forge long-term betting collaboration
Sportradar has aligned with Bally’s Interactive, a division of Bally’s Corporation, in a new five-year sports betting partnership.As part of the agreement, Sportradar will...
‘Never say never’ on purchasing live sports rights, says Netflix Chief
Netflix could branch out into live sports programming in the future, with the company ‘open to’ the possibility of exploring the benefits of the...
Cyta lands Premier League rights in Cypriot renewal
Cypriot telecommunications provider Cyta has inked a three-year rights renewal with the English Premier League.The agreement, which runs from 2022/23 to 2024/25, will see...
NASCAR and Penn Interactive expand partnership in Arizona
Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the...
RLWC2021 warns of ‘wide ranging implications’ as Australia and New Zealand...
Defending champions Australia, along with New Zealand, have withdrawn from the Rugby League World Cup 2021 (RLWC2021) due to COVID-19-related safety concerns.The Australian Rugby...
SBC Awards to return to Evolution London for 2021 ceremony
The SBC Awards will return to the stunning Evolution London venue for their eighth edition on 14 December 2021. Designed to recognise and celebrate excellence...
Watford inks ‘club-record’ principal partnership with Stake.com
Newly promoted Premier League side Watford FC has partnered with crypto casino and sports betting platform Stake.com in a ‘club-record deal’.Beginning in 2021/22, the...