Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the state of Arizona.
Under the terms of the deal, Penn National’s Barstool Sportsbook will become the exclusive sportsbook of Phoenix Raceway and is expected to gain access to the Arizona sports betting market.
As the exclusive sportsbook of Phoenix Raceway, Barstool Sportsbook is expected to take an active role in promoting NASCAR odds across its properties and sports betting app.
Barstool Sportsbook will also feature unique promotions and odds boosts for fans betting in Arizona and will be prominently featured with at-track signage and via NASCAR’s social and digital channels.
“As our first authorised gaming operator, Penn National has been invested in engaging NASCAR fans since we began building our position in the sports betting space,” commented Tim Clark, Chief Digital Officer, NASCAR. “We couldn’t be more excited to provide our partners with access to our passionate fan base in the greater Phoenix market.”
The partnership with Phoenix Raceway reflects Penn National’s – which operates 42 properties in 20 states – strategy to continue evolving into the leading omni-channel gaming provider, as the only operator with a fully integrated sports media and entertainment partner, according to a statement.
“Barstool Sportsbook has proven itself to be a market leader in the jurisdictions where it has launched due to a combination of unique offers and a leading mobile experience,” added Jon Kaplowitz, Senior Vice President of Penn Interactive. “This new partnership will allow us to engage a passionate sports fan base in Arizona while having access to a best-in-class sports entertainment facility in Phoenix Raceway.”
In 2020, Penn National became NASCAR’s first authorised gaming operator, marking its first partnership with a professional sports league. Additionally, the company extended its race title sponsorship with Kansas Speedway, where it operates Hollywood Casino on Turn 2 of the race track, through 2026.