IOC not driven by public opinion despite ‘conflicted’ sponsor
The International Olympic Committee (IOC) has reiterated that the upcoming Tokyo 2020 Olympic Games will not be derailed by public opposition, despite facing growing...
iHeartMedia nets first NWSL live audio partnership
US mass media corporation iHeartMedia has struck the first live audio partnership in the National Women’s Soccer League’s (NWSL) history, in a tie-up which...
British and Irish Lions make terrestrial return on Channel 4
Coverage of The British and Irish Lions will return to UK terrestrial television for the first time since 1993 after commercial broadcaster Channel 4...
RLWC2021 inks ‘historic’ National Lottery collaboration
The organisers of the Rugby League World Cup 2021 (RLWC2021) have announced a ‘historic partnership’ with the National Lottery, as part of an initiative...
Government to review Premier League’s £4.5bn media rights extension
The Premier League has ‘agreed a deal in principle’ with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion...
Real Betis: Embracing data to inform strategic decision making
Over the course of 2020/21, Real Betis has been using Stats Perform’s ProVision platform to support its performance analysis and scouting operations. The club’s...
Leading golf authority links with BetMGM for LPGA partnership
The Ladies Professional Golf Association (LPGA) has inked a multi-year agreement with BetMGM, securing the position of official betting operator and partner of the...
Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs
The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...
Heineken toasts to Miami Dolphins in new tie-up
National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA.Under the terms of the agreement, eight Heineken-branded...
Motorsport Network recruits Simon Danker as Motorsport.tv CEO
The Motorsport Network has named Simon Danker as the new CEO of its over-the-top (OTT) operation, Motorsport.tv.As CEO of the platform, Danker will draw...