Nottingham Forest pens ‘record category’ sponsorship deal

Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner.

As part of the record category deal for the club, The Skinny Food Co will become official partners of both the men’s and the women’s team for the duration of the next two seasons.

In addition, The Skinny Food Co will leverage wider partnership rights with Forest, such as LED perimeter advertising and digital promotions, to further increase their brand awareness across the UK and internationally – as well as engaging Forest fans with a range of offers and promotions throughout the season.

David Cook, Nottingham Forest Chief Commercial Officer, remarked: “We are thrilled to be working with The Skinny Food Co ahead of the 2021-22 season. Since our first discussions with Wayne and James, it’s been fantastic to learn more about their story, their significant growth over the last few years and also their passion for football.

“We pride ourselves on being forward thinking and innovative as a club, and it’s clear that these are core beliefs shared by The Skinny Food Co. We look forward to playing our role in helping this family friendly brand to continue to go from strength-to-strength.”

Founded in 2018, The Skinny Food Co is stocked in major high street retailers including Morrisons, Co-op, Home Bargains, TK Maxx, SPAR, B&M Bargains and Lidl, in excess of 30 countries worldwide.

“As a sports fan myself, especially football, it’s an incredible feeling for me and a huge achievement for the company,” added James Whiting, Co-Founder at The Skinny Food Co. “If you had told me three years ago that we would be sponsoring such a famous team like Nottingham Forest, I’d never have believed you.

“We look forward to working with such a dynamic and ambitious team and hope to see our relationship develop further in the coming seasons. We’re excited to continue to grow with Nottingham Forest and this partnership will really help us achieve our ambitious marketing and business objectives.”

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