Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
CVC in ‘advanced’ talks over $600m ATP and WTA merger
Private equity firm CVC Capital Partners is in negotiations over a $600 million deal to combine the Association of Tennis Professionals (ATP) and Women’s...
Middlesbrough prolongs Kindred Group commercial alliance
EFL Championship club Middlesbrough FC has extended its principal partnership with online gambling operator Kindred Group for the next three seasons.As part of the...
Manchester United gives supporters an ‘enhanced voice’ in new fan share...
Premier League giant Manchester United is seeking to address concerns relating to the club’s ownership by establishing a Fan Advisory Board and Fan Share...
TSM inks esports industry record $210m FTX deal
US esports organisation Team SoloMid (TSM) has inked a record agreement with cryptocurrency trading platform FTX, marking the largest sponsorship deal in the esports...
Affiliate Leaders launches to connect international betting and igaming affiliates
SBC is connecting sports betting and igaming affiliate businesses from around the world with the launch of the Affiliate Leaders group.The new body provides...
BT Sport retains Ligue 1 UK and Irish broadcast rights
BT Sport has extended its agreement to serve as the exclusive broadcaster of the French Ligue 1 in the UK and Ireland until 2024.The...
Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports...
Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly promoted Premier League side’s principal partner for the 2021/22 season.Through...
F1 makes ‘difficult’ but ‘necessary’ decision to cancel Singapore GP
Formula One’s Singapore Grand Prix has been cancelled for the second consecutive year in a row due to COVID-19 safety related concerns.The motorsport series...
BoyleSports signs Natalie Sawyer ahead of Euro 2020
Sports presenter Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships.In her new role,...