US sports analyst Pat McAfee has confirmed an extension to his partnership with the FanDuel Group. 

Focusing on fan engagement, the deal will mean the sportsbook operator has been designated as the full category exclusive sports betting, daily fantasy sports, casino, and horse racing provider for Pat McAfee across its platforms. 

In a statement, the news was cited as marking the ‘first-of-its-kind’ official partnership between a legal sportsbook and sports media personality. It also noted that the two organisations are coming together to further bring sports betting into a legal, safe environment while deepening McAfee’s relationship with the growing sports betting category.

FanDuel will be offering special odds boosts and unique promotions for FanDuel Sportsbook customers created by McAfee himself, giving sports fans a fun way to engage with the analyst throughout the year. The two parties will also work together to develop new talent under Pat McAfee Inc to build a differentiated influencer network.

“Pat McAfee is a star in the sports media world,” said FanDuel CEO Matt King. “Our ability to evolve how we work together from a very successful affiliate relationship into a full-blown media partnership is something ground-breaking and incredibly exciting for McAfee fans and sports fans nationwide.”

As part of the new, multi-year partnership, FanDuel becomes a fully ingrained part of Pat McAfee, including Pat McAfee’s daily shows, social media content, and podcasts. FanDuel will distribute the Pat McAfee Show airing nightly at 10pm ET on SportsGrid. 

The Pat McAfee Show will also air on TVG – FanDuel’s nationally distributed horse racing television network that includes TVG, TVG2, and the Watch TVG OTT App — with additional clips distributed on FanDuel owned and operated digital properties, syndication network, and social media channels.

“Pat has delivered incredible results and proves to be a key asset as we continue to elevate our media strategy,” said Adam Kaplan, VP of Digital Content, FanDuel Group. “With the energy that Pat and his team bring, combined with his positive and uplifting approach to entertainment, I can’t think of anyone better to be the face of our brand and content network.”

McAfee commented: “FanDuel has been an amazing partner of ours for the past year, and I’ve loved everything I’ve done with them whether it was helping launch mobile sports betting here in Indiana or the Spread The Love promotions.

“With this expanded partnership and FanDuel’s distribution and media muscle I can’t think of a better place to reach and entertain sports fanatics. Together we will take the fan experience to new heights. I’m pumped for what the future brings.”