UFC unveils first-ever ‘Official Poker Partner’

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership...

College Football continues to rake in cable ratings

The popularity of  College Football was emphasised last weekend, as ESPN announced the Playoff Semifinals as one of cable’s most-watched telecasts in 2018. The event saw...

Coral extends Welsh Grand National partnership

Arena Racing Company (ARC), Chepstow Racecourse and Ladbrokes Coral have confirmed a five-year renewal of the Coral’s sponsorship of the Welsh Grand National, making...

Katie Walsh and Ross O’Sullivan announced as Betway brand ambassadors

Former jockey Katie Walsh and Irish trainer Ross O’Sullivan have struck a deal to become Betway brand ambassadors.   O’Sullivan, who enjoyed a successful amateur...

New Orleans sports franchises confirm casino partnerships

New Orleans casino, Harrah’s has agreed a pair of deals with the city’s NBA and NFL franchises. Described as a “landmark partnership,” the property’s official titles see...

AS Roma strikes groundbreaking Twitter partnership

Champions League semi-finalists, AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter. The partnership comes as the...

Tennis IRP seeks to strengthen integrity with deeper data regulations

After a detailed two year study spearheaded by leading UK sports QC Adam Lewis, Tennis’ Independent Review Panel (IRP) has released its ‘Final Report’...

theScore becomes first media company to unveil US sports betting expansion

Sports Media firm theScore has unveiled plans to launch a mobile sportsbook in the United States in 2019. The expansion comes after the company secured market access...

BHA strengthens commitment to gender equality

The British Horseracing Authority (BHA) has extended its commitment to becoming an open and transparent regulatory and governing body following the release of its gender pay...

NBA unveils expansion to FanDuel partnership

The National Basketball Association (NBA) has confirmed the expansion of its existing partnership with DFS operator FanDuel, to include American sports betting. As part...