FC Bayern recharges with VARTA AG sponsorship
Further strengthening its sponsorship portfolio, Bayern Munich has revealed VARTA AG will become an official partner of the reigning German champions.The three year deal also includes the battery...
YETI becomes Austin FC’s first kit partner
Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...
Sportradar secures new data partnership with the XFL
Strengthening its commitment to American football, sports data and content provider Sportradar has agreed to supply data, statistics and league information as part of...
INEOS sponsorship steers Mercedes F1 into the future
The Mercedes-AMG Petronas Formula One Team has announced a new five year partnership with INEOS, making the manufacture a principal partner of the F1...
NASCAR strengthens foundations with Penn National Gaming
Penn National Gaming has announced a new multi-year partnership to become an authorised gaming operator of NASCAR in the United States.The collaboration is Penn...
NBA in high spirits with Hennessy partnership
Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball.The agreement...
CBS’ multi-year LA Chargers deal allows preseason broadcasts
The NFL’s Los Angeles Chargers has announced a multi-year partnership with CBS, allowing preseason coverage on CBS 2.In a statement issued by the Chargers...
Cricketer Nasir Jamshed jailed amid spot-fixing scandal
Former Pakistan international cricketer, Nasir Jamshed has been sentenced to 17 months in prison after being involved in spot-fixing a variety of T20 tournaments...
FanDuel strikes XFL fantasy agreement
Furthering its sponsorship portfolio, the XFL has announced FanDuel as an official fantasy sports provider for the reinvented league.The fantasy firm joins rivals DraftKings,...
Matchroom Boxing refuels with WOW HYDRATE sponsorship
Matchroom Boxing has announced WOW HYDRATE as its Official Sports Hydration Partner on a two year deal.The partnership with the sugar free Electrolyte and...