Furthering its sponsorship portfolio, the XFL has announced FanDuel as an official fantasy sports provider for the reinvented league.

The fantasy firm joins rivals DraftKings, which was announced as an authorised gaming partner on Wednesday, on the XFL’s growing list of sponsorships. 

Jeffrey Pollack, president and chief operating officer of the XFL stated: “Fantasy sports is an essential part of the football fan experience and we’re thrilled to be partnering with FanDuel, a leader in this space, to provide XFL fans additional ways to connect to our games.

“We’re looking forward to showcasing our new league and exciting brand of football to FanDuel’s customers.”

As part of the partnership FanDuel will collaborate with the XFL on special promotions and custom content throughout all platforms. XFL will also provide the bookmaker exclusive data along with league and team logos in order to create fantasy football offerings for the regular season. 

Kip Levin, president of FanDuel Group, added: “By teaming up directly with the XFL in the league’s inaugural season, we can work together to give our fantasy customers more ways to play, and XFL fans a new way to engage with the games.”

XFL’s promotional campaign to engage with betting communities in the U.S continues to be developed. The sports organisation has recently sealed a three-way partnership with the Vegas Stats & Information Network (VSiN) and iHeartRadio to produce sports betting audio content.

The agreement allows digital audio BetCasts to be created for two games a week, offering live odds and sports betting specific commentary. 

Moreover, the XFL will feature TV betting overlays on broadcasts ahead of Saturday’s season openers according to a report by Front Office Sports. The announcement confirmed that ABC, ESPN and FOX will show betting lines during XFL broadcasts.

The inaugural 12 week long season kicks off tomorrow at 7pm GMT when the DC Defenders face-off against the Seattle Dragons.