Sportradar secures new data partnership with the XFL

Strengthening its commitment to American football, sports data and content provider Sportradar has agreed to supply data, statistics and league information as part of a new deal with the XFL.

The agreement comes after the duo inked a new media partnership, naming Sportradar as an official data partner to the league. Sportradar is expected to deliver a play-by-play data feed specifically designed for media usage, including websites, apps and digital platforms including fantasy sports.

“Sportradar is a leader in the distribution of sports data and content and adding their expertise to our world will allow us to broaden our reach,” added Jeffrey Pollack, President and COO of the XFL.

“Through this partnership our fans will have even more access and opportunities to engage with our games, teams and players.”

The XFL is owned by Vince McMahon’s Alpha Entertainment as a competitive rival to the National Football League (NFL). Initially, the competition ran in 2001, and subserviently folded. However in its second stint, the firm is planning to provide an alternative American Football market.

“We are delighted to be partnering with the XFL in its inaugural season as an official sports data partner,” said Steve Byrd, Head of Global Strategic Partnerships at Sportradar.

“There is a big appetite amongst the media industry for the XFL’s official data. We’re looking forward to delivering this coveted content to our media partners and, ultimately, the fans.”

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